Senior Media Planner – Strategic Planning

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $95k / year

⏰ Full Time

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Use audience, competitive, channel, and media planning tools to answer critical questions and make recommendations on campaign timing, size/budget, duration/flighting, and media mix • Lead identification of media partners, platforms, programming, and network opportunities suited to clients’ unique needs • Maximize campaign impact across OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search, and Digital Audio • Analyze demographic data and consumption trends to inform media recommendations • Interpret tool-suite insights and data to drive actionable full-funnel recommendations across brand awareness, consideration, and brand performance • Leverage offline media planning experience and agency case studies to inform reach, frequency, TRP/GRP, and impression benchmarks • Own conception and delivery of innovative, targeted, business-building marketing solutions • Serve as a key client contact during plan development and approval • Collaborate cross-functionally with investment and client strategy teams to align planning outputs with measurement capabilities and buying footprint • Partner with Client Strategy & Analytics counterparts to combine attribution, optimization, and planning inputs into blended campaigns aligned with client KPIs • Partner with the Strategic Planning lead as agency liaison with external planning-tool partners • Help evaluate and roadmap development of Tinuiti’s planning-tool suite, including recommendations and rationale for changes or enhancements

🎯 Requirements

• 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market • Experience with cross-channel planning, including linear TV, streaming video/audio, and overall digital media (search, social, display, etc.) • Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, and Kantar • Understanding of companies/campaigns with KPIs ranging from performance marketing to true brand awareness efforts • Strong POV of industry planning, insights, and competitive tools • Expert knowledge of the media landscape, both traditional and digital • Ability to build relationships with clients and peers as a trusted advisor • Strong written and oral communication skills, specifically around presentation story-telling • Ability to travel to onsite meetings 1–2 times a month at most

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Discretionary performance bonus