TV, Video, Audio & Display Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV • Translate data and media learnings into clear decisions • Run practical innovations and scale what works • Use Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to focus investment • Partner with Client Leadership, Media Investment, Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams • Turn business goals into TVAD plans across awareness, consideration, and performance channels • Lead day-to-day client strategy and execution • Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative • Use DSP capabilities and optimization responsibly, pilot safely, measure, and scale • Apply Bliss Point insights to budgets and innovations and provide structured product feedback • Design valid TVAD tests, define success thresholds, maintain read cadence, and forecast impact and risk • Explain and advocate for Tinuiti’s measurement and attribution framework • Explain model caveats and support data/operations health • Remove recurring waste such as unmanaged frequency, low-quality inventory, and overlap • Help the Pod adopt better ways of working • Mentor junior team members without direct reports • Set annual Rocks and KPIs for complex clients • Plan and adopt practical innovations with decisions and learnings recorded • Drive responsible adoption of Bliss Point and platform optimization

🎯 Requirements

• 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure • Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management • Comfortable coordinating with publishers/PMPs/partners • Experience with incrementality/lift and basic A/B tests • Forecasting ability • Ability to connect media to revenue, CAC, LTV, incremental reach/attention • Advanced Excel/Sheets • SQL familiarity preferred • GA4 and platform analytics • Clean documentation and communication • Client-ready storytelling • Clear expectation-setting • Effective partnership with Econometrics, Creative, channel teams, and Client Leadership • Identity/clean-room familiarity, attention metrics, brand lift studies, MMM/MTA literacy, YouTube, dynamic creative (DCO), and Bliss Point or similar platforms are nice to have

🏖️ Benefits

• Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity • Discretionary annual performance bonus • Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays • Medical, Dental, Vision, Life & Disability • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources