Creative Strategist, Paid Acquisition

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Together Light Incorporated

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

👥 B2C

🌍 Social Impact

B2C • Social Impact

Together Light Incorporated is a company whose public website and tagline emphasize “Bringing People Together. ” The available site content is minimal — showing navigation items like About Us, Jobs, Contact, Legal/Privacy and a mission-like phrase — and does not describe specific products, services, or markets. Based on the tagline and site structure, the organization appears consumer- or community-oriented and focused on connecting people, but there is insufficient public detail to identify precise offerings or business model.

📋 Description

• Own advertising creative strategy and production for paid acquisition across Meta, Google, YouTube, TikTok, and future channels • Study customers to identify resonant messaging, motivations, objections, desires, and pain points • Develop creative concepts, hooks, messaging, headlines, scripts, offers, calls-to-action, and testing hypotheses • Write detailed creative briefs for internal designers, external agencies, and AI creative tools • Lead production of approximately 10 new video advertisements per week plus supporting static creative • Direct internal designers, external video agencies, and AI creative platforms to produce polished assets • Maintain a 2–3 week production schedule aligned with the paid media testing roadmap • Review assets for brand consistency and brief compliance • Build and maintain a searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance • Document performance data and link results to creative attributes • Identify creative patterns, winning concepts, underperforming themes, and creative fatigue • Create playbooks documenting winning hooks, messaging, and visual patterns • Partner with the Performance Marketing Lead on creative performance analysis and testing priorities • Deliver weekly performance reports with data-backed insights and recommendations • Present recommendations for future creative focus • Review customer interviews, surveys, and research to extract actionable insights • Monitor trends in dating, relationships, international dating, and related spaces • Develop quarterly customer insight briefings for leadership • Improve creative intake, briefing, production, and delivery workflows • Develop and document standards for briefs, asset specifications, naming conventions, and folder organization • Document processes, standards, and best practices for team continuity and scaling • Report directly to the Head of Growth and support scaling paid acquisition for Together Light Inc.'

🎯 Requirements

• 3+ years developing performance marketing creative for digital advertising across Meta, Google, YouTube, TikTok, or similar • Demonstrated track record creating advertising that drives measurable business results, including customer acquisition, conversion, or retention • Strong copywriting and storytelling skills • Ability to identify emotional hooks and compelling messages • Experience creating both video and static advertising creative • Experience developing creative briefs and directing creative production teams or agencies • Strong analytical mindset and ability to interpret creative performance data and identify patterns • Experience with A/B testing, creative experimentation, and optimization • Excellent organizational skills and meticulous attention to detail • Experience working with designers, video editors, and production teams • Comfortable using or learning AI-powered creative tools such as Creatify • Ability to manage multiple creative projects simultaneously without losing quality • Excellent written and verbal communication skills

🏖️ Benefits

• The posting does not specify benefits or compensation extras.