Senior Growth Marketing Manager

🕒 April 16

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Tonic.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

📋 Compliance

💰 $35M Series B on 2021-09

Software development • Artificial Intelligence • Compliance

Tonic. ai is a company that provides software solutions for data security and test data management. They specialize in generating realistic synthetic data to safely test and develop applications without using sensitive real data. Their products focus on data de-identification, data masking, and synthesis, making it easier for engineers to create development environments that mirror production conditions. Tonic. ai also integrates with various relational and NoSQL databases, supporting AI development by transforming unstructured data into safe, usable formats. They cater to industries like healthcare and financial services with compliance needs such as HIPAA and GDPR.

📋 Description

• Own the Self-Serve Roadmap: You’ll translate revenue goals into a prioritized backlog of in-product experiments, testing pricing gates, credit-based systems, and "swipe-to-pay" pathways. • Master the Onboarding Flow: You’ll define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and activation triggers that ensure technical users find value in their first session. • Instrument the Sales Bridge: You will identify the high-intent signals that define a Product Qualified Lead. You’ll architect the hand-off that alerts our sales team when a developer at a Fortune 500 company has reached critical usage depth. • Product-Led Expansion: Identify and implement viral product features, such as team invitations or shared workspaces, to drive bottom-up growth within large organizations. • Usage-Based Retention: Map customer cohorts and build automated, data-driven triggers (email, in-app, Slack notifications) that move users from trial to habit formation to expansion.

🎯 Requirements

• PLG Native: 4+ years of growth experience specifically within self-service SaaS or developer-first tools. You think in terms of activation rates and time to value, not MQLs. • AI-Native Data Fluency: You are a power user of LLMs to perform cohort analysis, funnel deep-dives, and translate raw product data into GTM strategy. You pull your own insights from Amplitude, Mixpanel, or PostHog. • Developer Persona Alignment: You understand that engineers hate traditional marketing. You know how to build a user journey that prioritizes utility, documentation, and immediate product value. • Creative Hustle: You are a builder at heart. You don't wait for a brand agency; you spin up your own experiments, test copy, and do unscalable things to find what works. • AI-Forward Mindset: You leverage AI to implement exponential efficiency in your own workflow and the user journeys you build.

🏖️ Benefits

• Impact: You will be the primary architect of the PLG playbook for our newest product. • Autonomy: We value a "bias for action." You will have the freedom to experiment, fail fast, and double down on winning growth loops. • Culture: We value intellectual curiosity, grounded data strategy, and the 0-1 builder spirit.