Senior International CRM Manager

🕒 April 21

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

The Quality Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🛒 Retail

🧘 Wellness

⚽ Sports

Retail • Wellness • Sports

The Quality Group is a company that unites the brands ESN and More Nutrition to provide premium products for health, enjoyment, and performance, emphasizing direct-to-consumer and social commerce. They primarily cater to the fitness and gym community, being the German market leader in sports nutrition with products such as protein powders and supplements. With headquarters in Hamburg, they have over 900 employees and maintain a high-performance culture focused on sports nutrition and healthy eating.

📋 Description

• You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel across • You develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environment • You work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimization • You conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back) • You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentation • You continuously identify optimization opportunities, run A/B tests, and derive actionable insights • You analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR) • You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer Marketing

🎯 Requirements

• You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environment • You have deep hands-on expertise with Klaviyo, including complex setups, flows, segmentation, and testing • You have experience working with Shopify integrations • You have a strong commercial mindset and are highly data- and results-driven • You demonstrate a high level of ownership and take responsibility proactively • You work in a structured, analytical way and consistently focus on the most relevant KPIs • You thrive in dynamic environments with rapidly shifting priorities • You have a solid understanding of GDPR and data privacy regulations • You are a native German speaker and have strong English communication skills

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts • Subsidy for the E-gym Wellpass • Workation • Corporate benefits • 28 days vacation/year • and much more