Director of Sales

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Tracker Products

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1996

📋 Compliance

Software • Compliance • Public Safety

Tracker Products is a leading provider of evidence management software, designed to facilitate the secure and efficient tracking of physical and digital evidence for law enforcement agencies and other organizations. Their comprehensive solution, SAFE, streamlines the entire evidence management process, ensuring a transparent chain of custody while improving accountability, security, and compliance with legal standards. The software includes features such as automated workflows, barcode scanning, mobile app access, and reporting tools, making it versatile and convenient for users in various sectors, including police departments, forensic labs, and legal firms.

📋 Description

• Drive overall pipeline health, revenue performance, and sales execution across the team without carrying an individual quota • Serve as the primary sales leader and trusted resource for guidance throughout the sales process • Participate in discovery calls, demos, strategic customer conversations, and deal reviews as needed • Lead select enterprise and strategic deals in partnership with the CEO • Reinforce accountability, execution discipline, and consistency across the sales organization • Define and enforce clear qualification criteria (MQL → SQL → Opportunity) • Ensure all opportunities meet defined standards (problem, fit, next step) • Maintain accurate pipeline stages, close dates, and deal values • Lead and support SDR-driven outbound pipeline generation efforts • Develop target account strategies and outreach frameworks • Improve conversion from outreach to qualified opportunities • Own pipeline progression, deal execution, and sales process consistency across the organization • Improve overall win rates, deal velocity, forecast accuracy, and revenue predictability • Use data and reporting insights to identify issues, trends, and improvement opportunities • Establish measurable sales performance standards and accountability metrics • Partner with Marketing and RevOps to improve ICP targeting, messaging, CRM accuracy, and pipeline quality • Coach and develop SDRs and Account Executives on qualification, demos, deal strategy, and execution • Establish clear expectations, accountability standards, and performance metrics across the team • Create a high-accountability, execution-focused sales culture aligned with company growth objectives

🎯 Requirements

• 6–8 years of B2B SaaS sales experience • 2+ years leading or coaching sales teams • Experience in a player/coach sales leadership role • Proven success personally carrying quota while managing team performance • Strong outbound and pipeline-building experience in low-inbound environments • Experience operating in growth-stage or early-stage companies • Strong forecasting, qualification, and pipeline management discipline

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development