Retention Manager, Beauty

Job not on LinkedIn

🔥 11 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Trafilea Tech E-commerce Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

🤖 Artificial Intelligence

eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Own the retention marketing strategy across Email, SMS, and other customer engagement channels. • Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns. • Build segmentation and personalization strategies that improve customer experience and revenue. • Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation. • Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement. • Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys. • Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

🎯 Requirements

• 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing. • Experience managing Email and SMS strategies for eCommerce or DTC brands. • Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io , HubSpot, or similar. • Strong analytical skills with the ability to translate customer data into actionable growth initiatives. • Experience with customer segmentation, personalization, and lifecycle marketing. • Strong project management and stakeholder management skills. • Excellent communication and copywriting abilities. • Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.). • Beauty industry experience is a plus.

🏖️ Benefits

• 100% Remote • USD competitive salary • paid time off • more