Senior Retention Manager – Apparel

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Logo of Trafilea Tech E-commerce Group

Trafilea Tech E-commerce Group

201 - 500 employees

🛍️ eCommerce

🤖 Artificial Intelligence

eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Design and lead a high-impact, end-to-end customer retention strategy • Shape and optimize the returning customer journey • Identify key moments to drive engagement and unlock growth opportunities • Monitor and report critical KPIs such as repurchase rates, channel conversion, and LTV/CAC • Collaborate closely with the Data Science, Creative, IT and Growth teams • Deliver and prioritize tests, campaigns, and automated flows aimed at achieving retention goals • Own and present key retention KPIs—conversion rates, revenue, repurchase, LTV/CAC • Lead weekly reporting and deliver actionable insights to senior leadership • Ensure timely, high-quality project execution

🎯 Requirements

• 7+ years in developing and executing high-impact retention marketing strategies, ideally in dynamic, digital-first environments • 5+ years in leadership roles • Bachelor’s Degree in Relevant Field: Business, Engineering, Marketing, Analytics, or related studies • Exceptional communication and collaboration skills • Strong analytical mindset with experience interpreting customer data • Solid understanding of online engagement platforms, CRM, and customer lifecycle strategies • Excellent organizational and project management skills • High attention to detail • A dynamic, ambitious, and curious mindset • A proven track record of people management • Advanced English proficiency (oral and written) is mandatory; Spanish and knowledge of Data Science, SQL, or analytics tools are a strong plus • Basic knowledge of front-end tools, technical tracking, or experience working alongside engineering teams (Nice to have)

🏖️ Benefits

• Remote work • 15 working days of paid holidays • Learning subsidy • Collaborate with world-class talents in a data-driven, dynamic, energetic work environment • Opportunity to grow and develop both professionally and personally • Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion • Openness to new ideas and initiatives

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