Director of Lifecycle Marketing, CRM

Job not on LinkedIn

🕒 May 14

🗽 New York – Remote

🗽 New York – Remote

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

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Trailborn Hotels & Resorts

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 B2C

🏠 Real Estate

B2C • Real Estate

Trailborn Hotels & Resorts is a boutique hospitality brand that operates one-of-a-kind hotels and resorts located in iconic outdoor destinations across the United States. Each property is designed to reflect its local environment—beaches, mountains, national parks, and wine country—and offers curated excursions, restaurants, spas, and amenity-driven experiences for leisure travelers. Trailborn emphasizes sustainability and conservation through its Keep Extraordinary initiative, and sells stays, dining, and gift cards directly to consumers.

📋 Description

• Own and maintain the integrated marketing campaign calendar, aligning all channels – email, social, paid, in-property, and PR – around a unified narrative. • Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery. • Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support. • Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar. • Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow. • Define and manage the guest communication roadmap – from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns. • Design and manage the full guest lifecycle – acquisition, activation, engagement, and retention – with intentional messaging at every stage. • Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials – producing polished, brand-consistent content with speed and craft. • Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.

🎯 Requirements

• 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM – ideally within hospitality, travel, or a consumer brand. • Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required • An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door. • Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana. • Strong project management instincts – you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.