Digital Ads, CRO Specialist

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🕒 June 8

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Training Resources Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

Training Resources Group is an Australian, award-winning provider of high-quality vocational education and workplace training resources and technology solutions. Established in 2013 and with over 240 employees, TRG develops custom VET learning materials, assessments, and platforms (including LMS and student management systems) for RTOs and enterprises, and offers instructional design and compliance-focused services to support training providers. The company emphasizes quality, customer service, and continuous improvement in delivering scalable, technology-driven learning solutions.

📋 Description

• Manage paid advertising campaigns on Google and Microsoft Ads • Conduct targeting, keyword research, bidding, and audience segmentation • Write and test ad copy and brief creatives to designers • Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS • Report weekly performance metrics and suggest improvements • Track and improve landing page and funnel conversion performance • Identify friction points using GA4, VWO, or Microsoft Clarity • Plan and run A/B tests on landing pages, CTAs, forms, and layouts • Collaborate with Web Dev and UX teams on implementation • Document results and present actionable insights • Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics • Analyse trends across ads, email, SEO, and social campaigns • Investigate performance drops or anomalies and surface insights • Work with CRM/Data teams to track lead sources and quality • Recommend tracking improvements in GA4, UTM usage, and event tagging • Monitor competitor advertising trends, offers, keywords, and creative • Share monthly insight snapshots with marketing and product teams • Track VET sector market trends that may inform campaign strategy • Report to the Head of Marketing and work closely with Creative, Content, SEO, Product Marketing, CRM, and Web teams • Work approximately 3 days on Ads + CRO and 2 days on Analytics, Competitor Tracking, and Campaign Support

🎯 Requirements

• 3+ years experience in Google and/or Microsoft Ads, including Search, Display, and Retargeting • Strong analytical skills and performance tracking mindset • Experience running A/B tests using VWO and identifying CRO opportunities • Familiarity with GA4, Google Tag Manager, and UTM tracking • Working knowledge of Looker Studio or Zoho Analytics • Excellent attention to detail, written English, and QA ability • Experience collaborating with design, content, and development teams • References required when applying • Portfolio of sample work required when applying

🏖️ Benefits

• 7.5-hour workday instead of 8 • 10 days vacation leave in year 1, 15 days in year 2, and 20 days in year 3 and thereafter • Up to 10 days per year for educational/vocational leave • Subsidies for gym membership, internet and vaccination • Work from home • Flexible start and end times between 6-7 AM and 3-5 PM • No night shifts & weekend work • Fast career growth & development with our internal promotion • PHP 100,000 medical coverage of 2 dependents • Virtual games and events