SEO & Organic Growth Manager

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Logo of Transfr

Transfr

201 - 500 employees

Founded 2017

🥽 AR/VR

📚 Education

🤝 B2B

💰 $40M Series C - Transfr on 2023-09

AR/VR • Education • B2B

Transfr is a company that builds immersive VR-based career exploration and workforce training solutions to help students, job seekers, and workers discover and prepare for well-paying careers. Their products include Transfr Trek (career exploration web app with 50+ VR simulations and 150+ careers) and Transfr Train (330+ VR training simulations mapped to U. S. safety and industry standards) used by K-12, higher education, workforce development boards, nonprofits, and employers. Transfr focuses on pathways from classroom to career, workforce partnerships, and measurable learning outcomes through XR simulations and an accompanying web platform.

📋 Description

• Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions. • Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content. • Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities. • Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths. • Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health. • Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

🎯 Requirements

• 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or a related role including familiarity with schema markup, Core Web Vitals, redirects, and technical website QA. • Strong understanding of SEO fundamentals, including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure. • Experience developing content strategies that improve organic visibility, audience engagement, and conversion. • Comfortable using AI tools to improve research, content development, SEO workflows, reporting, and productivity. Examples may include Claude, ChatGPT, AirOps, Jasper, Writer, Clearscope, MarketMuse, or similar tools. • Naturally curious about how search behavior is changing, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics. • Experience analyzing website, content, and search performance data and translating insights into clear recommendations and action plans. • Working knowledge of HTML, CSS, JavaScript, or other coding language • Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team.

🏖️ Benefits

• Medical, dental, and vision insurance • Annual professional development budget for each individual • 401(k) savings plan • Life, AD&D, and disability insurance coverage • Company-provided laptop and other necessary equipment • Paid time off (PTO) to support work-life balance • Paid company holidays • Company-paid parental leave • Flexible work arrangements in a remote-first environment with employees across the U.S.

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