Marketing Domain Expert, SME

🔥 0 minutes ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

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TransPerfect

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤖 Artificial Intelligence

🤝 B2B

🏢 Enterprise

💰 $425M Debt Financing - TransPerfect on 2025-04

Artificial Intelligence • B2B • Enterprise

TransPerfect is the world’s largest provider of language and AI services, offering translation, localization, and specialized AI-data capabilities through its DataForce division. The company operates globally (140+ cities, 200+ languages) and combines linguistic expertise with modern AI-data practices to build culturally aware, secure, and scalable data pipelines used to train, test, evaluate, and localize AI systems. TransPerfect primarily serves enterprise clients and connects distributed contributors with flexible opportunities to participate in AI projects.

📋 Description

• Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management. • Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization. • Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management. • Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models. • Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability.

🎯 Requirements

• 5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising. • Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and “golden response” development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision‑making. • Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps. • Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks. • Excellent communication skills in English to articulate marketing concepts to technical and non-technical audiences. • High attention to detail, strong organizational skills, and a deep understanding of marketing best practices.

🏖️ Benefits

• Successful completion a role-specific written assessment • Background check