Director, Public Relations

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

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Travel + Leisure Co.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2021

👥 B2C

B2C • Hospitality

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. The company provides various benefits including wellness, travel discounts, and career development opportunities. It operates globally, focusing on resort operations, corporate sales and marketing, and offers comprehensive benefits to its employees.

📋 Description

• Develop and implement integrated public relations strategies and cross-channel campaigns that align with business objectives and enhance corporate and brand reputation • Oversee media relations efforts, proactively securing coverage across business, consumer, and trade media • Serve as strategic partner to investor relations team to craft a compelling business narrative and deliver media opportunities to amplify the value proposition • Partner with social team to tell the right stories through influencer marketing and ambassador programs • Develop positive, proactive social community engagement infrastructure and programming • Develop storytelling toolkits across brands • Establish measurable KPIs for brand lift, earned impact, influencer ROI, and community growth • Serve as a media relations expert, building and maintaining strong relationships with key journalists, editors, and influencers • Develop key messages, press releases, FAQs, media statements, and briefing materials to support media engagement • Lead the management of the external speaker’s bureau, securing and preparing executives for media interviews, panels, industry events

🎯 Requirements

• Bachelor's Degree or equivalent in Communications, Public Relations, Integrated Marketing or Journalism • Experience in both agency and in-house environments preferred • Experience managing financial communications for publicly traded company and successful track-record of supporting investor relations functions • Demonstrated success in developing and executing PR campaigns that drive meaningful media coverage and brand awareness • Experience serving as a corporate spokesperson and training executives for media engagements • Proven ability to manage external PR agencies and drive high-impact results • Strong writing, editing, and storytelling skills, with the ability to craft compelling press materials and executive messaging • 15+ years of public relations and media relations experience, with a proven track-record in hospitality, travel, or consumer

🏖️ Benefits

• Medical • Dental • Vision • Flexible spending accounts • Life and accident coverage • Disability • Depending on position, paid time off, parental leave and holidays • Wish day paid time to volunteer at an approved organization of your choice • 401k with employer match (subject to eligibility requirements, including tenure) • Legal and identity theft plan • Voluntary income protection benefits • Wellness program (subject to provider availability) • Employee Assistance Program