Direct Response Copywriter – Producer

Job not on LinkedIn

🔥 4 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🌽 Illinois, North Carolina, +1 more states – Remote

🌽 Illinois – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote

💵 $72k - $96k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📝 Copywriter

🚫👨‍🎓 No degree required

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Tried and True Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Tried and True Media is a performance marketing agency that specializes in customer acquisition for companies in the Health and Wellness space. The agency employs an LTV model and focuses on funnel development, analytics, and conversion optimization to help its clients scale their operations effectively. With a proven track record of generating over a billion dollars in sales for boutique clients, Tried and True Media combines traffic-focused strategies with data-driven insights to maximize profits for its customers.

📋 Description

• Write 1–5 minute Facebook and YouTube video ad scripts for client offers • Create multiple hooks for each script and test performance • Produce ads from script to launch by briefing acting talent, editors, and animators • Monitor and oversee final video execution • Provide feedback to video editors and other teams • Monitor ad performance and analyze ROAS, CTR, engagement rates, and other marketing data • Optimize ads by testing hooks, formats, and spokespeople • Research and gather resources to prepare scripts • Collaborate with performance managers, media buyers, copywriters, and video editors • Participate in calls and Slack discussions for strategizing, analyzing, brainstorming, mentoring, and feedback • Work across multiple campaigns and client cells • Develop new creative ideas and angles and follow performance data to improve results

🎯 Requirements

• Minimum 3+ years of Health & Wellness Copywriting Experience stated as a must • At least two full years of experience writing copy for health and wellness brands, especially direct response companies using product-blind, long-form 30–45 minute VSL funnels • Experience writing high-converting 1–5 minute Facebook and YouTube video ad scripts • VSL writing exposure, including leads, CTAs, closes, and other conversion-focused elements • Excellent English speaking and writing skills • Experience with paid social platforms such as Facebook, Instagram, and TikTok, or YouTube • Ideally, experience writing for supplements, health, and/or beauty products • Ability to analyze ad performance data and optimize copy • Ability to handle multiple campaigns, changing priorities, and data-driven rewrites • Ability to formulate and clearly articulate creative ideas • Ability to deliver high-quality work on time, on specification, and in compliance with guidelines • Passion for copywriting and continuous upskilling

🏖️ Benefits

• Monthly bonus opportunity based on company performance and individual ad performance • Access to performance data • Participation in weekly Best Ads calls • Clear feedback and routine mentoring sessions • Subject variety across clients and offers • Career progression based on success and skills • Creative freedom • Skill progression