Brand Creative Director

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🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🔴 Lead

👗 Brand Designer

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Triquetra

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

⚽ Sports

👥 B2C

Sports • B2C

Triquetra is a Miami Beach–based water sports operator offering recreational activities and rentals such as jet ski, surfing, parasailing and windsurfing, with online reservation and package options. The company markets itself as professional, friendly, trusted and affordable, providing tours and couple packages, customer testimonials, and contact/reservation information for visitors and tourists.

📋 Description

• Own, evolve, and enforce Triquetra’s complete brand identity system across 100+ products and every channel • Build repeatable visual language, templates, component libraries, layout patterns, and type/color/iconography standards • Serve as the final creative quality gate for brand consistency • Act as internal owner of the rebrand, managing the agency relationship, driving identity and design-system decisions, and holding the timeline to the Expo West March 2027 debut • Carry the new identity through packaging, website, Amazon listings, social, the Expo West booth, and retail buyer materials • Own packaging design and the retail shelf experience, including front-of-pack benefit language • Develop shelf-ready, buyer-tested design for expansion across Sprouts, Whole Foods, Walmart, and Costco • Translate complex science into a warm, credible consumer brand while maintaining accuracy and compliance • Lead, coach, and develop the in-house creative team • Review, redline, and elevate team work and establish feedback, critique, and review rhythms • Own the brand workstream for monthly product launches, including naming, packaging, launch identity, and listing creative direction • Ensure coherent brand experiences across TikTok ads, DTC pages, and Amazon listings • Keep customer-facing brand work within regulatory guardrails in partnership with compliance

🎯 Requirements

• Brand design/creative leadership experience directing other creatives • CPG background in supplements, wellness, beauty, or food, with work across digital and physical shelves • Experience building or rebuilding a brand identity at scale, ideally through a rebrand, packaging system overhaul, or retail launch • Portfolio demonstrating brand systems, packaging, and standards executed by a team • Proven people-development experience taking designers to world-class performance • Player-coach who remains hands-on • Supplement or regulated-category experience preferred; comfortable with FDA/FTC claims constraints • Retail packaging experience with national grocery or mass retailers preferred • Experience managing external brand or creative agencies preferred • High-level Figma fluency and comfort directing AI image/video pipelines preferred • Conversion/CRO literacy preferred • US-based preferred • Ability to build brand-system guardrails at 100+ SKU scale • Strong taste and restraint in premium brand design • Ability to translate mechanisms, claims, and founder stories into understandable brand expression • Creative-direction and actionable-feedback skills • Ability to partner with marketing, retail sales, operations/packaging, compliance, and external agency teams • Retail shelf-design expertise focused on three-second read and crowded sets