Marketing Data Analyst

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

📊 Marketing Analyst

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Build, automate, and maintain client-ready dashboards and reporting suites in Looker Studio and supplementary BI tools • Design, prompt, and maintain internal AI agents and automated workflows • Train AI agents on agency taxonomies, metrics, and benchmarks • Analyze cross-channel marketing data to identify actionable insights and performance anomalies • Deliver optimization recommendations to account and media teams • Support the design, implementation, and tracking of A/B test experiments • Calculate statistical significance and evaluate winning variations • Query, integrate, transform, and clean large datasets using SQL and Google BigQuery • Validate tracking setups and investigate discrepancies across GA4, Google Tag Manager, conversion pixels, call-tracking platforms, and CDPs • Lead UTM governance, campaign naming conventions, and taxonomy frameworks • Support data collection, cohort preparation, data hygiene, and model validation for MMM, MTA, incrementality tests, and other advanced models • Translate technical findings into digestible insights • Collaborate with media and account teams to maintain data integrity and improve performance

🎯 Requirements

• Bachelor’s degree in statistics, data analytics, applied mathematics, or marketing • 1-2+ years of agency or performance marketing experience in data analysis, data strategy, or a similar role • Proven track record in dashboard creation, A/B testing and performance reporting • Hands-on proficiency with Google Big Query and SQL • Familiarity with Python or R for scripting and statistical analysis is a strong plus • Advanced proficiency in Looker Studio • Working knowledge of Tableau, Power BI, Google Analytics 4, and Adobe Analytics • Proven dedication to data quality, debugging tracking discrepancies, root-cause troubleshooting, and enforcing structured UTM/taxonomy conventions • Ability to translate complex datasets into clear, actionable stories for internal teams and external stakeholders • Exposure to healthcare marketing, HIPAA-compliant tracking practices, and CRM/EHR integration is a strong plus • Familiarity with Invoca, CallRail, Freshpaint, OursPrivacy, Segment, Salesforce, Meta Ads, and Google Ads • Familiarity with AI workflows, LLM prompting, and automation tools

🏖️ Benefits

• Competitive compensation and benefits package inclusive of maternity/paternity leave • 100% remote work • Unlimited PTO and sick time • A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication • A collaborative environment that fosters mutual respect and enhanced results • Continuing education • Opportunities for internal career growth

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