Senior Data Analyst – Travel Entertainment

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Truelogic Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

☁️ SaaS

🤝 B2B

🏢 Enterprise

SaaS • B2B • Enterprise

Truelogic Software is a nearshore software development company specializing in agile staff augmentation services. They focus on providing custom outsourced software development with a team of highly skilled engineers from Latin America. Truelogic Software partners with both startups and Fortune 500 companies, offering solutions that align with their clients' time zones and ensuring high-quality outcomes through collaboration and responsiveness. With a presence in over 25 countries, Truelogic emphasizes remote work for better quality of life, and their engineers are experienced in various industries, delivering a wide range of successful projects globally.

📋 Description

• Build and maintain high-impact dashboards and visualizations focusing on advertising campaign performance, audience delivery, and inventory measurement. • Support a proactive analytics program by providing in-flight pacing insights, optimization strategies, and comprehensive post-campaign wrap reports. • Analyze multi-faceted datasets including audience composition, reach and frequency, geography, and venue-specific performance. • Integrate internal data with third-party measurement sources such as Nielsen, NMI, MRI-Simmons, and iSpot. • Translate technical campaign data into concise, client-ready value propositions for executive leadership and sales teams. • Automate recurring analytical workflows and reporting requests to enhance scalability and data quality control. • Utilize GenAI tools and custom prompts to accelerate insight generation, reporting narratives, and documentation. • Partner with Engineering, Product, and Ad Operations to investigate data anomalies and improve overall data architecture. • Conduct ad hoc strategic analysis to identify inventory opportunities, pricing support, and long-term client growth potential.

🎯 Requirements

• 5+ years of experience in Data Analysis, Advertising Analytics, or a similar quantitative role focused on marketing measurement. • Advanced SQL proficiency, including complex joins, window functions, and performance-aware querying against large-scale datasets. • Deep experience with advertising campaign analysis, media planning, attribution, and audience segmentation. • Hands-on experience with cloud-based data environments such as AWS, Redshift, Snowflake, or BigQuery. • Proficiency in Python or R for data automation, statistical analysis, and repeatable reporting workflows. • Strong expertise with BI tools such as Tableau, Power BI, Looker, or Adobe Analytics. • Proven ability to turn complex performance data into clear business narratives that drive renewals and upsells. • Demonstrated interest in using modern AI-enabled tools to improve productivity and analytical consistency. • Solid foundation in descriptive and predictive statistics, data modeling, and quality control. • Familiarity with Unix commands, regular expressions, and structured data workflows. • Exceptional communication skills with the ability to explain technical findings to non-technical stakeholders. • Investigative mindset with a track record of identifying root causes in complex data scenarios.

🏖️ Benefits

• 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection. • Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings. • Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed. • Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock. • Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.