Director of Sales – Food Service & Alternative Channels

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 10%

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TRUFF

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

📦 Logistics

📣 Marketing

💼 Consulting

💰 $79.9M Venture Round - TRUFF on 2024-02

Logistics • Marketing • Consulting

TRUFF is a consumer food brand specializing in premium truffle-infused condiments and sauces, including hot sauces, truffle oil, mayonnaise, pasta sauces, salt, and curated bundles. The company sells primarily direct-to-consumer through its e-commerce site with subscriptions and also distributes through retail partners, emphasizing gourmet, restaurant-quality flavors and lifestyle-focused branding.

📋 Description

• Own the Foodservice and Alternative Channels strategy and deliver a multiyear plan • Size opportunities and prioritize near-term wins by revenue potential, strategic fit, and ease of execution • Identify products, formats, bundles, capabilities, and investments required to scale priority channels • Own and grow alternative channel accounts across hardware and outdoor, off-price, specialty, and department store retail, plus subscription and gifting partners • Build and direct broker relationships across channels • Develop distributor partnerships, including national and regional distributors • Represent TRUFF at customer meetings, trade shows, distributor shows, and industry events • Own key customer relationships across restaurant chains, coffee, independent restaurants, and priority foodservice segments • Partner with Marketing to develop and sell chain programs, including branded menu items and product placements • Lead sell-in, launches, and ongoing execution with brokers and Supply Chain • Pilot local restaurant programs, measure conversion and repeat orders, and scale successful programs • Build account plans and support models to retain and grow major customers • Manage pricing, promotions, and channel investments to grow profitable revenue • Track distribution, conversion, repeat orders, and program ROI; adjust plans based on results • Anticipate risks to supply, margins, forecasts, and account retention; lead timely resolution • Ensure programs meet customer terms and operational requirements • Work closely with TRUFF’s Chief Commercial Officer, founders, and cross-functional leaders

🎯 Requirements

• 7+ years in CPG sales or business development, including 4+ years across Foodservice and Alternative Channels, with a record of profitable growth • Proven success winning large restaurant chains, coffee chains, or independent operators and expanding distribution in segments such as colleges, hospitality, and business dining • Experience growing sales in hardware retail, such as Ace Hardware or Tractor Supply • Experience in outdoor, off-price, specialty, or department stores is a plus • Experience building and managing brokers across channels, such as A&G, BBI, or Green Nature Marketing • Experience working with distributors such as Dot Foods, Vistar, Sysco, US Foods, or regional partners • Strength in channel planning, pricing, forecasting, trade investment, negotiation, and account economics • Experience representing a brand at foodservice trade shows, distributor shows, customer meetings, and industry events • Strong analytical, presentation, and relationship management skills • Ability to travel 25%–40% • Experience with subscription services or gifting partners, such as HelloFresh or ButcherBox (preferred) • Experience in a high-growth food or beverage business (preferred)

🏖️ Benefits

• Competitive salary and performance bonus • Equity eligibility • Health, dental, vision, and life insurance • 401(k) with company match • Paid time off, sick time, holidays, and parental leave • Wellness, internet, and cell phone stipends • Company-provided laptop