Social Media Content Specialist

🕒 June 25

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 36%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Act as the primary on-the-ground social content lead across Florida markets • Travel to community events, store openings, activations, and brand moments to capture real-time content • Identify and capture culturally relevant moments reflecting local communities and brand presence • Build a consistent cadence of in-field content for weekly social storytelling • Conceptualize, shoot, and edit video and photo content for Instagram, TikTok, YouTube, X, Facebook, and emerging channels • Develop weekly event recaps, community highlight reels, UGC-style edits, and engagement-driven posts • Transform field captures into polished, platform-native edits with strong hooks, pacing, and storytelling • Create authentic, community-focused content and co-create with influencers, brand ambassadors, and community participants • Capture and repurpose organic UGC-style content • Monitor emerging social trends, formats, sounds, and platform updates • Apply trend insights in near real-time and optimize content using platform best practices and performance learnings • Partner with marketing, retail, design, and digital teams to align content with brand priorities and campaigns • Support broader social initiatives with field-driven content complementing paid, influencer, and brand campaigns • Initially execute Florida ground game content, with potential expansion to additional markets and contribution to regional content strategy

🎯 Requirements

• Proven experience as a Social Media Content Creator, ideally with infield or event-based content capture experience • Strong proficiency in video editing, photography, and mobile-first content production tools • Deep understanding of social-first storytelling and platform behavior • Ability to operate independently in fast-paced, real-world environments • Strong creative instincts with a bias toward action and speed • Organized, adaptable, and comfortable managing multiple shoots and deliverables • 40–50% travel across Florida • Must be comfortable working in the field at events, retail locations, and community environments • Flexibility required for evenings, weekends, and event-based schedules • Availability for occasional evenings, weekends, and holidays required

🏖️ Benefits

• A comprehensive benefits package including paid time off • Flexible scheduling based on business and event needs