Social Media Content Specialist

🔥 1 minute ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

👥 B2C

⚕️ Healthcare Insurance

💊 Pharmaceuticals

B2C • Healthcare Insurance • Pharmaceuticals

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Act as the primary on-the-ground social content lead across Florida markets • Travel to community events, store openings, activations, and brand moments to capture real-time content • Identify and capture culturally relevant moments that reflect local communities and brand presence • Build a consistent cadence of in-field content that feeds weekly social storytelling • Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels • Develop weekly content outputs including: Event recaps, Community highlight reels, UGC-style edits, Engagement-driven posts (polls, reactions, trends) • Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling • Create content that emphasizes community connection, authenticity, and local brand relevance • Partner with influencers, brand ambassadors, and community participants to co-create authentic content • Capture and repurpose UGC-style content that feels organic and relatable • Stay ahead of emerging social trends, formats, sounds, and platform updates • Apply trend insights to field content in near real-time when possible • Optimize content based on platform best practices and performance learnings • Partner with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns • Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns

🎯 Requirements

• Proven experience as a Social Media Content Creator, ideally with infield or event-based content capture experience • Strong proficiency in video editing, photography, and mobile-first content production tools • Deep understanding of social-first storytelling and platform behavior • Ability to operate independently in fast-paced, real-world environments • Strong creative instincts with a bias toward action and speed • Organized, adaptable, and comfortable managing multiple shoots and deliverables.

🏖️ Benefits

• A comprehensive benefits package including paid time off