Creative Strategist

Job not on LinkedIn

🕒 April 17

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Truly Free

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🏪 Marketplace

🛍️ eCommerce

👥 B2C

Marketplace • eCommerce • B2C

Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics.

📋 Description

• Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels • Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention) • Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling • Translate performance insights into new creative hypotheses and scalable testing roadmaps • Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives • Develop Problem–Solution–Transformation story arcs • Craft compelling CTAs and headlines optimized for click-through and conversion • Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers) • Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers) • Collaborate closely with media buyers to assess creative performance and iterate based on data • Identify creative fatigue and proactively initiate refresh concepts • Translate performance metrics into actionable creative pivots • Own end-to-end creator communication from outreach and onboarding to feedback and final approvals • Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses • Manage contracts, usage rights, licensing terms, and documentation • Coordinate with finance to ensure timely and accurate creator payments • Oversee whitelisting partnerships and optimize creator assets for paid performance • Identify high-performing organic TikTok content aligned with brand messaging and audience resonance • Negotiate licensing agreements and paid usage rights • Repurpose licensed content into Meta-native paid acquisition assets • Test cross-platform creative portability to drive efficient customer acquisition • Serve as creative point of contact for external growth partners • Develop creative assets tailored to each partner platform’s format and audience • Translate performance messaging into channel-specific acquisition campaigns • Support additional revenue streams through strategic creative execution • Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life • Act as the creative voice in weekly media and growth syncs • Provide performance insights and recommend forward-looking creative direction • Develop scalable content strategies aligned with brand voice and customer psychology • Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels • Monitor competitor activity and evolving DTC creative trends • Review final paid assets for brand alignment, messaging clarity, and performance strength • Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning) • Deliver clear, actionable feedback to maintain creative excellence and production velocity • Own and maintain the paid creative production pipeline • Manage workflows and project timelines using Wrike and other project management tools • Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery • Align creative output with media buying forecasts and scaling requirements • Maintain visibility across campaign status, dependencies, and deadlines

🎯 Requirements

• 3–5 years of experience in creative strategy, performance marketing, or brand advertising (preferably in a DTC or eCommerce environment) • Proven track record of creating performance-driven marketing campaigns with measurable ROI • Strong understanding of consumer psychology, storytelling, and the digital funnel • Comfortable interpreting data and translating insights into creative direction • Experience working closely with media buyers, content creators, and production teams • Exceptional communication and presentation skills • Proficiency with tools like Google Analytics, Meta Ads Manager, TikTok Creative Center, and similar platforms is a plus • Preferred Qualifications • Experience with A/B testing and rapid iteration in a fast-paced environment • Strong portfolio showcasing successful DTC or eCommerce campaigns • Familiarity with tools such as Figma, Notion, Airtable, Monday.com, Wrike, or similar project management and collaboration platforms • Background in copywriting, branding, or visual storytelling • Experience managing creator partnerships, including briefing, performance feedback, and asset optimization • Experience negotiating usage rights, licensing agreements, or whitelisting partnerships for paid media • Familiarity with cross-platform creative adaptation across Meta, TikTok, YouTube, and emerging acquisition channels.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development opportunities