Truly Free
201 - 500 employees
Founded 2024
🏪 Marketplace
🛍️ eCommerce
👥 B2C
Marketplace • eCommerce • B2C
Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics.
DR Copywriter
Job not on LinkedIn
🕒 April 26
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Truly Free
201 - 500 employees
Founded 2024
🏪 Marketplace
🛍️ eCommerce
👥 B2C
Marketplace • eCommerce • B2C
Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics.
📋 Description
• Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube) • Email & SMS campaigns and flows • Landing pages and product detail pages • Advertorials and funnels • Develop high-performing hooks, angles, and messaging frameworks • Partner with creative and media teams to concept and iterate ad creative • Continuously test variations (headlines, offers, positioning) to improve KPIs • Analyze performance data and translate insights into new copy directions • Write or support blog content aligned with SEO and brand goals • Collaborate with SEO or content teams to maintain consistency in voice and messaging
🎯 Requirements
• 3+ years of direct response copywriting experience (DTC or performance marketing preferred) • Proven track record of writing copy that drives measurable results • Deep understanding of: Customer psychology and buyer intent • Offers, hooks, and urgency • Paid social and lifecycle marketing ecosystems • Experience working closely with paid media, creative, or growth teams • Comfort using data to inform decisions (you don’t need to be an analyst, but you use performance insights)
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