Senior Copywriter – Direct Response

Job not on LinkedIn

🕒 April 7

🐊 Florida, North Carolina – Remote

🐊 Florida – Remote 🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

📝 Copywriter

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4Media Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

Marketing • eCommerce

BAD Marketing is a bold and disruptive marketing agency focused on revolutionizing digital marketing through innovative growth strategies. Partnered with Hemon and 4Media, BAD Marketing specializes in scaling brands by creating high-quality content, optimizing conversions, and leveraging platforms like Amazon. They excel in paid advertising, email marketing, content creation, strategic offer crafting, and comprehensive funnel building to drive client growth and success. The company prides itself on its commitment to transparency, data-driven insights, and customer-centric service, aiming to redefine the standard agency model by prioritizing current clients' success over acquiring new ones.

📋 Description

• Own messaging strategy across a client pod in info/coaching marketing agency • Write ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads • Participate in creative strategy alongside team; analyze what's working and decide what to iterate on • Review performance data to understand winning factors and prepare for creative strategy calls • Write from briefs you helped shape • Fill out creative briefs with strategic reasoning • Update the creative tracker with batch details before submission for review • Collaborate with strategist on messaging direction and funnel improvements • Coordinate with creative leads on video scripts and static direction

🎯 Requirements

• 3+ years of direct response copywriting experience; info/coaching space strongly preferred • Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy) • Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs • Ability to analyze creative performance and iterate intelligently - not just "try something different" • Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write • Comfortable working within structured systems (creative trackers, naming conventions, brief templates) • Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning.

🏖️ Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only) • PTO • Paid US Holidays • Opportunities for professional development and advancement within the organization. • A collaborative and innovative work environment with a focus on creativity and results.