Direct Response Copywriter

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $75k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

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Truvani

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Truvani is a consumer food and wellness brand that makes clean-label nutrition products, including plant-based protein powders, whey and grass-fed collagen peptides, snack bars, and supplements. The company emphasizes organic, non-GMO ingredients with minimal, transparent ingredient lists and markets direct-to-consumer online while also selling in major retail stores across the U. S.

📋 Description

• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset. • Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera. • Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up. • Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format. • Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline. • Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is. • Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

🎯 Requirements

• 3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels. • Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can explain why a piece of copy works, not just that it does. • Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds. • Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice. • A portfolio of 2–3 pieces of copy you've written, ideally with the performance results you can speak to. • Comfort working across multiple campaigns and projects at once without dropping a thread. • Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required. • Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.

🏖️ Benefits

• Health benefits available after 60 days • 401(k) benefits with employer matching available after 60 days • Paid time off and paid holidays • Paid family leave • Remote work stipend • Education and professional-development stipend • Monthly Truvani store credit