Direct Response Copywriter

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Logo of Truvani

Truvani

11 - 50 employees

Founded 2018

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Truvani is a consumer food and wellness brand that makes clean-label nutrition products, including plant-based protein powders, whey and grass-fed collagen peptides, snack bars, and supplements. The company emphasizes organic, non-GMO ingredients with minimal, transparent ingredient lists and markets direct-to-consumer online while also selling in major retail stores across the U. S.

📋 Description

• Write ad copy, hooks, scripts, and creative briefs for paid channels • Take ad concepts from idea to execution • Write email campaigns, social captions, product copy, and other brand content • Serve as a steward of Truvani's brand voice • Collaborate closely with the Senior Creative Strategist and creative team • Use performance data and customer feedback to refine messaging • Track direct-response classics and competitor advertising

🎯 Requirements

• 3+ years of copywriting experience • Deep, applied knowledge of direct-response and consumer-psychology principles • Demonstrated ability to translate long-standing direct-response principles into short-form content • Excellent writing, storytelling, and editing skills • A portfolio of 2–3 pieces of copy you've written • Comfort working across multiple campaigns and projects • Experience in health, wellness, supplements, or CPG is a strong plus

🏖️ Benefits

• Health benefits available after 60 days • 401(k) benefits with employer matching available after 60 days • Paid time off and paid holidays • Paid family leave • Remote work stipend • Education and professional-development stipend • Monthly Truvani store credit

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