Product Marketing Analyst

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $72.3k - $108.5k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

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Merative

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

Healthcare Insurance • SaaS • Artificial Intelligence

Merative is a healthcare data, technology, and analytics company. It offers a range of solutions aimed at improving health outcomes by focusing on clinical decision support, healthcare analytics, medical imaging, clinical development, and health and human services. Key products and services include Micromedex for clinical decision support, Zelta for clinical data management, Merge for imaging solutions, and Truven for healthcare analytics. Merative serves a diverse client base, including healthcare providers, life sciences companies, governments, health plans, and employers. The company is dedicated to enhancing healthcare delivery and decision-making by leveraging real-world data and advanced analytics to provide actionable insights and tailored solutions.

📋 Description

• Support the execution of integrated digital marketing campaigns across channels including email, paid media, web, webinars, and events • Build and manage campaign workflows within marketing automation and CRM platforms (e.g., campaign setup, targeting, tracking, and QA) • Implement campaign assets developed by product marketing and marketing managers, including messaging, offers, landing pages, and CTAs • Ensure campaigns align to product launches, go-to-market timelines, and buyer journey stages • Coordinate with cross-functional partners to ensure accurate execution, timely deployment, and smooth handoffs • Monitor and analyze campaign performance, including engagement, conversion, and contribution to pipeline and revenue • Develop and maintain dashboards and reports that provide visibility into campaign effectiveness and funnel performance • Track digital behavior and campaign responses to inform optimization recommendations • Partner with marketing and sales teams to identify trends, insights, and opportunities for improvement • Support A/B testing and optimization of campaign elements such as subject lines, messaging, landing pages, and audience targeting • Analyze channel and campaign results to recommend adjustments that improve performance and ROI • Surface insights on buyer behavior, campaign engagement, and content performance to inform messaging and program decisions • Contribute to post-campaign analysis and summaries with clear insights and recommendations • Help ensure accurate campaign tracking, data hygiene, and reporting consistency within marketing systems • Support documentation of campaign processes, metrics definitions, and best practices • Partner with marketing operations to resolve data, attribution, or reporting issues • Assist in maintaining campaign calendars, reporting cadence, and performance reviews • Manage regulatory approvals process and posting documents to sharepoint and showpad.

🎯 Requirements

• 2–4 years of experience in digital marketing, campaign analytics, demand generation, or marketing operations • Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Eloqua, Salesforce) preferred • Familiarity with digital channels including email, paid media, websites, webinars, and virtual events • Strong analytical and problem-solving skills, with comfort working in data, dashboards, and reports • Ability to manage multiple campaigns and priorities with attention to detail • Strong written and verbal communication skills • Interest in B2B marketing, enterprise software, or healthcare technology preferred.

🏖️ Benefits

• Remote first / work from home culture • Flexible vacation to help you rest, recharge, and connect with loved ones • Paid leave benefits • Health, dental, and vision insurance • 401k retirement savings plan • Infertility benefits • Tuition reimbursement, life insurance, EAP – and more!