Field Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 16%

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Tucuvi

11 - 50 employees

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

Healthcare • Artificial Intelligence • SaaS

Tucuvi is a healthcare technology company that specializes in AI-powered solutions to improve patient care. Their flagship product, LOLA®, is a clinically validated voice AI agent designed to enhance the operational efficiency of healthcare teams while ensuring quality monitoring for patients. Tucuvi collaborates with top-tier healthcare organizations to deploy its AI Clinical Voice platform for various applications, including outpatient symptom monitoring and follow-up care, thereby improving patient engagement and the quality of care delivered.

📋 Description

• Build field marketing into a driver of US pipeline • Open doors into target health systems and support GTM throughout complex buying cycles • Own day-to-day execution of the US field marketing plan under the overall Marketing strategy • Partner with the US GTM team as the primary field marketing point of contact • Translate account and market intelligence into concrete marketing actions • Develop deep understanding of target US health systems, stakeholders, buying committees, initiatives, barriers and buying triggers • Build the regional marketing calendar and prioritize markets, accounts and event formats • Run US events end to end, including pre-event outreach, target-account activation, materials, logistics, on-site execution, post-event follow-up and lead handoff • Own pipeline and revenue impact from field programs • Produce and adapt account-specific presentations, customer evidence, use-case content and other GTM enablement assets • Execute and localize US campaigns across ABM, demand generation, nurturing and executive outreach • Use paid media, LinkedIn Sales Navigator, SEO/GEO and other channels for account and market development • Adapt messaging, proof points and content for US healthcare buyers and account contexts • Research target organizations, healthcare trends and commercial development opportunities • Build relationships with associations, partners, media and agencies

🎯 Requirements

• 8+ years of field marketing experience at a B2B health tech company • Exposure to provider and payer organization sales cycles • Hands-on experience across field marketing, demand generation or ABM • Track record of building pipeline-driven programs • Ability to take rough briefs or initial guides and independently decide what to do, how to organize it and what to prioritize • Comfort executing across events, account-specific content, campaigns and digital channels • Experience planning and running pre- and post-event work • Ability to turn booths or sponsored sessions into pipeline • Customer-obsessed relationship-building with accounts and stakeholders • Comfort with ambiguity • US-based • Nice to have: experience building a field marketing function at an early-stage or high-growth startup • Nice to have: familiarity with AI or voice technology products, or complex, multi-stakeholder health system buying committees

🏖️ Benefits

• Remote work (US-based, close collaboration with our Europe team) • Flexible working hours • Company offsites in Spain (at least two per year) • Flexible PTO + your birthday off • Budget for training and personal development • A laptop (Mac) + the equipment you need • Stipend for health care coverage • Chance to build what US field marketing looks like at a company with a product that already works, evidence that already exists, and customers who already want more

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