Senior Marketing Analyst

🕒 June 5

🇺🇸 United States – Remote

💵 $125k - $145k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 45%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Twin Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Measure and report performance across email, direct mail, and digital channels • Own digital analytics, including event tracking and tagging strategy • Partner with engineering to ensure accurate data capture across web and app properties • Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation • Analyze paid channel spend efficiency, ROAS, and incrementality and provide optimization recommendations • Develop propensity models for conversion, churn, and engagement and operationalize scores for targeting and segmentation • Apply Bayesian network analysis and probabilistic methods to model marketing drivers and outcomes • Partner with data engineering to productionize models and monitor reliability and performance • Design, run, and analyze A/B and multivariate tests • Establish testing standards and an experimentation roadmap • Build and maintain documented Snowflake data models using dbt and SQL • Integrate martech and advertising platform data through APIs • Present decision-ready insights and recommendations to senior leadership • Collaborate with marketing, engineering, finance, and product on attribution and measurement standards • Use AI tools such as Claude to accelerate analysis and prototype reporting and internal tools • Evaluate emerging analytics capabilities and recommend adoption

🎯 Requirements

• 10+ years in marketing analytics, data analytics, data science, or a closely related field • Strong SQL skills, including complex queries against large datasets • Hands-on experience with Snowflake and dbt or comparable cloud data warehouse and transformation tooling • Experience measuring email, direct mail, and digital marketing performance • Working knowledge of attribution, marketing mix modeling, and paid channel analysis • Experience building marketing mix, propensity, and Bayesian network models and applying them to marketing decisions • Understanding of A/B testing, including experiment design, sample sizing, significance, and interpretation • Understanding of analytics tagging, tracking, and APIs for pulling and integrating data • Familiarity with HTML, CSS, and JavaScript for tracking implementation and debugging data collection • Demonstrated use of AI tools such as Claude for analysis, reporting, and workflow automation • Excellent communication skills and experience presenting analysis to senior leadership • Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable • Preferred: agency experience; e-commerce experience; marketing or product analytics platform experience; incrementality measurement and experimentation platform familiarity; Python or R experience

🏖️ Benefits

• A competitive compensation package in line with leading technology companies • A remote and accomplished global team • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family • Health Savings Account and Flexible Spending Account options • 401k retirement savings plan • High level of flexibility