Senior Marketing Analyst

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $140k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Twin Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

🧘 Wellness

Healthcare Insurance • Artificial Intelligence • Wellness

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not • Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties • Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio • Analyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendations • Design, run, and analyze A/B and multivariate tests, ensuring sound experiment design, statistical rigor, and clear interpretation of results • Establish testing standards and a roadmap of experiments that continuously improve channel and campaign performance • Build and maintain reliable, well-documented data models in Snowflake using dbt and SQL that the marketing team can trust for reporting and analysis • Connect and integrate data from martech and ad platforms via APIs to bring sources together into unified, analysis-ready datasets • Translate analysis into clear, well-structured narratives and deliver in-depth, decision-ready insights and recommendations to senior leadership • Partner cross-functionally with marketing, engineering, finance, and product to align on definitions, attribution, and measurement standards • Use AI tools such as Claude to accelerate analysis — drafting queries, exploring data, summarizing findings, and prototyping reporting and internal tools • Continuously evaluate emerging analytics capabilities and recommend adoption where the value is clear • Other duties as assigned

🎯 Requirements

• 5+ years in marketing analytics, data analytics, or a closely related field, with the experience and technical expertise to function successfully and independently in this role • Strong SQL skills, including the ability to write complex queries against large datasets • Hands-on experience with Snowflake and dbt (or comparable cloud data warehouse and transformation tooling) • Proven experience measuring email, direct mail, and digital marketing performance • Working knowledge of attribution, marketing mix modeling, and paid channel analysis • Solid understanding of A/B testing — experiment design, sample sizing, significance, and interpretation • Practical understanding of analytics tagging and tracking and of how APIs work for pulling and integrating data • Familiarity with HTML, CSS, and JavaScript — enough to understand tracking implementation, debug data collection, and work alongside engineers • Demonstrated use of AI tools such as Claude to support analysis, reporting, and workflow automation • Excellent communication skills, with a track record of presenting in-depth analysis to senior leadership in a clear, decision-ready way • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

🏖️ Benefits

• A competitive compensation package in line with leading technology companies • A remote and accomplished global team • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options • 401k retirement savings plan