Director of Demand Generation

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UFS Tech

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1991

🔒 Cybersecurity

💳 Fintech

💰 $19.9M Venture Round on 2019-05

Cybersecurity • IT Services • Fintech

UFS Tech is the Technology Outfitter for Community Banks, providing tailored technology solutions and IT managed services that empower community banks to compete effectively with larger national banks. With over 30 years of expertise, UFS Tech focuses on cybersecurity, virtual firewall management, core banking, digital banking, and compliance solutions to help banks manage their technology needs efficiently and securely. The company is committed to collaboration, innovation, and delivering purpose-built solutions tailored to the unique requirements of community banks.

📋 Description

• Develop and own the comprehensive demand generation strategy aligned to company growth objectives, revenue targets, and go-to-market priorities • Lead full-funnel demand generation efforts across awareness, engagement, conversion, and pipeline acceleration • Translate business goals into scalable, measurable marketing programs that drive qualified pipeline and revenue growth • Establish quarterly and annual demand targets, forecasts, and performance benchmarks • Plan, execute, and optimize integrated, multi-channel demand generation campaigns including digital, email, paid media, events, webinars, and account-based marketing (ABM) initiatives • Partner with Content, Brand, Product Marketing, and Events teams to deliver cohesive, on-brand campaign experiences • Drive continuous experimentation and testing (A/B testing, messaging, channels, offers) to improve conversion rates and ROI • Ensure timely execution of campaigns while managing multiple priorities and deadlines • Work closely with Sales leadership to align on lead definitions, pipeline stages, service-level agreements (SLAs), and revenue goals • Optimize lead scoring, routing, and nurturing programs to improve lead quality and sales efficiency • Support sales enablement efforts with insights, campaign intelligence, and targeted demand programs • Partner with Growth Operations to improve funnel visibility and attribution • Own and optimize marketing automation and analytics • Ensure data integrity, reporting accuracy, and consistent measurement across all demand programs • Manage demand generation budget, forecasts, and vendor relationships • Allocate spend across channels to maximize efficiency and return on investment • Monitor performance against goals and proactively adjust strategy to ensure targets are met • Mentor marketing team members, fostering a culture of accountability, collaboration, and continuous improvement • Collaborate cross-functionally with Marketing, Sales, Product Management, and Client Relationship Management to ensure alignment across the customer lifecycle • Serve as a strategic thought partner to the VP of Brand & Marketing and executive leadership on growth initiatives • Stay current with industry trends, emerging technologies, and best practices in demand generation and B2B marketing • Identify and implement innovative approaches to improve scalability, personalization, and client engagement • Contribute to Navanta’s Purpose of Empowering Community Bankers and Our People to Thrive – Together through disciplined execution and collaborative leadership

🎯 Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field required; master’s degree preferred • 10+ years of progressive experience in B2B marketing, with a strong focus on demand generation, growth marketing, or revenue marketing • 5+ years of experience in a senior or leadership role with responsibility for demand strategy, pipeline performance, and cross functional alignment • Proven experience designing and executing full-funnel demand generation programs that drive qualified leads, pipeline growth, and revenue impact • Hands-on experience with marketing automation platforms (HubSpot) and customer relationship management (CRM) systems; Salesforce strongly preferred • Demonstrated expertise in data-driven marketing, attribution modeling, funnel analysis, and performance reporting • Experience partnering closely with Sales teams on lead management, account-based marketing (ABM), and pipeline acceleration initiatives • Background in B2B technology, SaaS, financial services, or a related industry preferred • Experience managing budgets, forecasting results, and optimizing spend across channels • Familiarity with digital marketing channels including paid media, email marketing, content syndication, events, and webinars • Certifications in inbound marketing, marketing automation, or demand generation disciplines a plus

🏖️ Benefits

• Typical office environment • Up to 10% travel time may be required