Director, Analytics

🕒 August 19

🌽 Illinois, Tennessee – Remote

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⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 18%

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Logo of Unlock Health

Unlock Health

51 - 200 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

Unlock Health is a full-service agency dedicated to driving sustainable growth for healthcare organizations. By integrating marketing, technology, and revenue strategy, Unlock Health helps connect consumers with care, enhancing lives and supporting healthcare organizations in their growth goals. The company specializes in managed care consulting, media and advertising strategy and planning, digital marketing, and brand consulting. Unlock Health is recognized for its creative and data-driven approach, offering advanced analytics and a technology platform to guide healthcare marketing initiatives and optimize payor strategies. The agency has built partnerships with leading health systems, behavioral health providers, and specialty care organizations, earning accolades such as the Modern Healthcare Best in Business award for Marketing and Public Relations.

📋 Description

• Serve as the analytics lead across a portfolio of clients, owning recurring and ad hoc analysis, reporting, presentations, and actionable recommendations. • Combine and analyze data from multiple sources to answer client business questions, evaluate performance, uncover optimization opportunities, and support marketing decisions. • Develop marketing measurement frameworks connecting marketing activity to business, growth, acquisition, and revenue outcomes. • Define data collection, tracking, and tagging requirements supporting measurement frameworks. • Recommend, design, and implement multi-touch attribution, incrementality tests, experiments, and other advanced measurement solutions. • Communicate the benefits, limitations, assumptions, and appropriate uses of measurement methodologies. • Partner with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams. • Support new business efforts through pitch materials, project scoping, and measurement strategies. • Improve practice workflows, methodologies, and technical documentation. • Mentor junior team members through technical guidance, feedback, quality review, and support. • Manage multiple client priorities while maintaining accuracy, analytical rigor, and timely delivery.

🎯 Requirements

• 8+ years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement, including significant experience in a fast-paced agency, consultancy, or multi-client marketing environment. • Demonstrated hands-on experience designing and implementing advanced measurement solutions, including marketing mix modeling, multi-touch attribution, incrementality testing, and experiments. • Deep understanding of attributed performance, incremental impact, marketing efficiency, and progress toward broader business goals. • Advanced analytical skills, including proficiency with SQL, R, Python, or another analytical programming language. • Experience querying, combining, and analyzing complex, fragmented, or multi-source marketing data. • Experience building and using dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows. • Experience translating marketing performance data into clear insights, compelling narratives, and practical recommendations for clients and senior stakeholders. • Exceptional communication and consulting skills. • Strong knowledge of marketing channels, campaign and ad platform data, tracking and tagging practices, conversion tracking, and marketing measurement data infrastructure. • Strong problem-solving and consulting skills. • Experience working with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement required. • Experience mentoring junior analytics professionals; prior people-management experience strongly preferred. • Candidates must currently live in the US and be legally authorized to work in the US without requiring visa sponsorship now or in the future.

🏖️ Benefits

• Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program

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