Marketing Lead

Job not on LinkedIn

🔥 6 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

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UpDoc

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

💰 Seed on 2024-02

Healthcare • Artificial Intelligence • SaaS

UpDoc is a clinical AI company that provides an enterprise-grade, physician-governed software platform integrated with EHRs and clinical workflows to deliver continuous, evidence-based interventions between visits for chronic disease management. The company emphasizes FDA-cleared, patient-facing large language model (LLM) capabilities, monitoring structured patient data, coordinating with care teams, and operationally embedding into health systems to improve outcomes, adherence, and reduce costs. UpDoc is backed by healthcare organizations and pharmaceutical and advocacy partners (e. g. , Mayo Clinic, Eli Lilly, American Diabetes Association).

📋 Description

• Own UpDoc’s marketing strategy, priorities, and execution across brand, digital, content, demand generation, and communications • Develop UpDoc’s positioning, messaging, and narrative across healthcare, clinical, and AI audiences • Build marketing programs that generate awareness and qualified interest among health systems, provider organizations, and strategic partners • Partner with Commercial on campaigns, account-based marketing, case studies, presentations, customer stories, and sales enablement • Own UpDoc’s website, social, email, and other digital channels • Develop content spanning clinical evidence, thought leadership, product stories, customer outcomes, and industry perspectives • Support product launches, partnerships, research publications, company announcements, and executive communications • Lead UpDoc’s marketing presence at relevant conferences, events, and webinars • Establish marketing tools, processes, analytics, and reporting; use performance data to determine where to invest • Manage agencies, freelancers, and other external resources as needed while remaining hands-on in execution • Work closely with leadership, Commercial, Clinical, and Product • Help shape the marketing team and capabilities as UpDoc grows

🎯 Requirements

• 6+ years of marketing experience, ideally within digital health, health tech, healthcare technology, or a related healthcare environment • Experience building marketing programs or capabilities in an early-stage or high-growth company • Broad experience across product marketing, content, digital, demand generation, brand, communications, events, or sales enablement • Strong understanding of healthcare markets and experience marketing to healthcare organizations and decision-makers • Excellent writing and storytelling skills, with the ability to communicate complex clinical and technical concepts clearly • Experience developing product positioning and messaging • Track record of personally executing marketing programs, not only managing teams or agencies • Experience partnering with Commercial or Sales to support enterprise pipeline and customer conversations • Strong analytical skills and experience using marketing data to evaluate performance • Comfort with modern marketing, analytics, content, and AI tools • Ability to work independently and prioritize effectively in a fast-moving environment • Candidates preferred to be physically located in the San Francisco Bay Area • Must be currently authorized to work in the United States without employer sponsorship • Highly desired: experience marketing AI-enabled healthcare or other complex clinical technology • Highly desired: experience marketing to health systems, provider organizations, physicians, or healthcare executives • Highly desired: experience with enterprise B2B healthcare marketing and account-based marketing • Highly desired: familiarity with chronic disease management, digital care delivery, clinical AI, or remote care • Highly desired: experience with clinical evidence, customer case studies, thought leadership, PR, or healthcare conferences • Highly desired: experience as an early or first marketing hire at a startup

🏖️ Benefits

• Remote work arrangement • Opportunity to be the first dedicated marketing hire and help shape the marketing team and capabilities as UpDoc grows

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