Brand Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, Colorado, +11 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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UpGuard

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Cybersecurity • SaaS • Enterprise

UpGuard is a comprehensive third-party risk and attack surface management platform. The company provides solutions for vendor risk management, including features like automated risk assessments, security ratings, and data leak detection. UpGuard's platform integrates AI to enhance security questionnaires and provides real-time alerts, ensuring continuous monitoring and complete visibility of security postures. Its services are utilized by industries such as financial services, technology, and healthcare to secure customer data and streamline trust management process with advanced cybersecurity tools.

📋 Description

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web. • Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year. • Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.” • Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk. • Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative. • Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session. • Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels. • Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

🎯 Requirements

• Brand-building expertise: 5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment — defining positioning and narrative and holding a brand together across channels, not just executing campaigns against someone else’s brief. • AI fluency: A proven ability to use AI tools for campaign ideation and execution — you know when and how to best use them to move faster and sharpen the work, and when the human judgment and brand craft still need to lead. • Coordination & delivery: A proven ability to act as the “connective tissue” between creative, research, content, and demand gen teams, managing complex timelines and multiple programs without compromising brand quality. • Brand narrative & editorial judgment: An exceptional eye for brand consistency and the editorial judgment to brief and direct writers so that disparate activities — from thought leadership to case studies to event promos — roll up into one unified brand story. • Thought leadership orchestration: Experience partnering with technical research teams and PR functions to translate complex data into compelling, market-leading campaigns. • Integrated campaign experience: A track record leading multi-channel brand and platform campaigns focused on awareness, authority, and pipeline generation. • Analytical mindset: Comfort using marketing automation (HubSpot/Salesforce) and attribution tools to measure brand and campaign impact and refine tactics based on results.

🏖️ Benefits

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions) • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions) • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions) • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries • 18 weeks paid Parental Leave: irrespective of parenting role (all regions) • Personal Leave allowance: this includes sick & carer’s leave (all regions) • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions) • Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions) • Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions) • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)