Senior Paid Media Manager

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Upland Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

💼 Consulting

📣 Marketing

☁️ SaaS

💰 $115M Post-IPO Equity on 2022-07

Consulting • Marketing • SaaS

Upland Software is a leading provider of AI-powered cloud software solutions that enhance business efficiency across various domains. Their products include computer telephony integration, AI-powered knowledge management, customer engagement, document automation, and marketing tools that increase revenue, reduce costs, and deliver significant value. Upland's software is used to improve contact center productivity, manage content lifecycles, optimize digital marketing, and drive sales productivity through enhanced workflows and AI-driven insights. Trusted by over 10,000 customers, Upland's solutions are designed to power enterprise digital transformation and bring immediate business outcomes.

📋 Description

• Own paid media strategy across multiple Upland business units and product lines • Build integrated paid media plans aligned to demand generation, ABM, and pipeline objectives • Manage and develop a Digital Marketing Manager, providing strategic direction, coaching, and prioritization across ad campaign initiatives • Partner with Marketing leadership to align channel investments with quarterly and annual growth goals • Recommend budget allocation across channels based on performance, target audience, and business priorities • Develop cross-channel media strategies with measurable ROIs • Establish global media planning frameworks and best practices • Align media investment with business goals • Stay ahead of media trends with a test-and-learn agenda • Partner with Demand Generation, Marketing Operations, Product Marketing, SDR leadership, Creative Services, Sales, and Business Unit marketing leaders • Develop and execute multi-channel campaigns that engage target accounts and accelerate buying journeys • Drive pipeline growth through paid media strategies supporting demand generation, ABM, customer acquisition, and revenue goals

🎯 Requirements

• 5-7 years in media strategy, digital marketing, or integrated marketing in B2B SaaS • Hands-on experience with Google Ads, Microsoft Ads, DSP/Programmatic ads, LinkedIn Campaign Manager, 6sense or similar ABM platform, Google Analytics 4, Salesforce, marketing automation platforms, Power BI • Proven experience managing direct reports • Experience leading global media planning across channels and funnel stages • Strong full-funnel measurement knowledge covering brand, demand, pipeline, and revenue • Ability to set clear objectives and empower teams • Strong collaboration and influencing across matrixed organizations • Excellent analytical ability to translate data into strategic recommendations • Ability to analyze and communicate paid media performance effectively to marketing leadership and executive stakeholders • Familiarity with modern media platforms and measurement tools • Experience supporting multiple product lines or business units • Familiarity with enterprise buying cycles and complex B2B sales motions • Experience with intent data platforms and ABM technologies • Experience with ad campaign automations • Knowledge of content syndication, paid webinars, and partner marketing programs • Advanced Excel and reporting skills

🏖️ Benefits

• Remote work support • Global culture of growth and possibility