Principal Data Scientist, Marketing Measurement

🔥 54 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $182.3k - $252.5k / year

⏰ Full Time

🔴 Lead

📊 Data Scientist

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Upstart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚘 Automotive

💼 Consulting

🏥 Healthcare

Automotive • Consulting • Healthcare

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. The company focuses on revolutionizing lending and credit risk evaluation by leveraging its AI marketplace, which allows for higher approval rates and lower loss rates for Upstart-powered banks and credit unions. Recently, Upstart has expanded its offerings to include automobile refinancing. With a mission to enable effortless credit based on true risk, Upstart is also known for its digital-first lending experience and holds a significant position in the financial services sector.

📋 Description

• Guide incrementality measurement across marketing channels and collaborate with channel analysts on test design and interpretation • Apply causal inference methods when clean testing is not feasible • Build and maintain attribution approaches across direct mail, digital, partnerships, and email, including non-click channels • Turn measurement results into spend allocation recommendations for marketing and finance budgets • Use marketing mix models alongside experiments and attribution and resolve disagreements between methods • Automate recurring measurement reporting • Mentor analysts and review their measurement work • Partner with marketing, finance, and product leaders on marketing measurement

🎯 Requirements

• 8+ years of experience in data science or a related quantitative role, much of it measuring marketing or growth spend • Hands-on experience designing and analyzing incrementality tests • Solid grasp of causal inference beyond standard A/B testing • Working knowledge of marketing mix modeling and multi-touch attribution, including where each breaks down • Strong Python and SQL skills • Track record of measurement work that changed how a marketing budget was spent • Clear communication with technical and non-technical audiences • Judgment to assess whether evidence supports a plan and whether results are solid enough to act on • Ability to work independently, scope projects, and drive them end to end in ambiguous situations • A PhD or master's degree in statistics, economics, computer science, or another quantitative field (preferred) • Familiarity with AI tools that speed up analysis and reporting (preferred)

🏖️ Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada) • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) • Comprehensive medical, dental, vision, and wellness coverage/resources for US employees • Supplemental health coverage for Canada • Health Savings Account contributions for eligible plans (US only) • Life insurance and disability coverage • Paid time off, sick leave, and company holidays, in line with local requirements • Paid family and parental leave • Family-centered fertility, parenthood, and caregiving benefits • Employee Assistance Program (EAP) with mental health support and life-centered resources • Financial planning tools and financial concierge service (US only) • Annual wellness allowance • Annual productivity allowance for relevant tools and resources • Team events, all-company updates, and employee resource groups (ERGs) • Catered lunches and fully stocked micro-kitchens at offices in the Bay Area, Austin, Columbus, and New York City