Senior Performance Marketing Manager, Direct Mail, Offline Growth

🕒 April 27

🇺🇸 United States – Remote

💵 $138k - $192k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Upstart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. As we transitioned to being a public company, we’re now poised to leverage our domain expertise and revolutionize every aspect of lending and credit risk evaluation. We’ve recently expanded our offerings to include automobile refinancing and we plan to take on more verticals as the business grows.

📋 Description

• Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations • Build our broader offline growth channels (OOH, linear TV, and brand testing) • Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact • Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency • Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy • Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities • Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases • Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions • Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

🎯 Requirements

• Bachelor’s degree or equivalent practical experience • 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles • Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis • Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes • Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

🏖️ Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees • Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose • Health Savings Account contributions from Upstart for eligible plans • Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage • Paid time off, sick and safe time, and company holidays • Paid family and parental leave to support caregiving and major life moments • Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving • Employee Assistance Program (EAP) offering mental health support and life-centered resources • Financial wellness resources, including access to financial planning tools and a financial concierge service • Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you • Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from • Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs) • Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).