Paid Social Specialist

🔥 0 minutes ago

🐻 Alaska, Iowa, +7 more states – Remote

🐻 Alaska – Remote 🌾 Iowa – Remote 🌾 Nebraska – Remote 🎸 Mississippi – Remote 🗿 South Dakota – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $93.5k - $110k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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ŌURA

WebsiteLinkedInAll Job Openings

201 - 500 employees

🧘 Wellness

Wellness • Wearables • Health

ŌURA is a company that produces smart rings designed to provide in-depth health metrics and insights. The Oura Ring tracks a variety of health-related data such as sleep patterns, heart rate, activity levels, and stress. It aims to help users live healthier and more productive lives through accurate biometrics tracked via a comfortable ring worn all day and night. With features that benefit women's health, heart health, and overall wellness, ŌURA rings are marketed as both technologically advanced and user-friendly devices for personal health monitoring.

📋 Description

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc). • Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth. • Conduct ongoing performance monitoring and implement daily/weekly optimizations. • Support structured testing across creative variations, audiences, placements, and bidding strategies. • Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives. • Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations. • Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration. • Maintain clean account structure and campaign documentation. • Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing. • Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting. • Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

🎯 Requirements

• 2-3+ years of hands-on experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit, Snapchat preferred). • Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization. • Experience running performance-focused paid social ads for omnichannel consumer brands. • Comfort analyzing data and translating performance metrics into optimization actions. • Detail-oriented, highly organized, and comfortable operating in-platform daily. • Strong collaboration skills and ability to thrive in a fast-paced environment.

🏖️ Benefits

• Competitive salary and equity packages • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own plus employee discounts for friends & family • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off • Paid sick leave and parental leave • Amazing culture of collaborative and passionate coworkers