Graphic Artist – Motion, Special Projects

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Create polished, effective creative for print, digital, social, video, branding, campaign, and multimedia needs. • Design print ads, digital display ads, paid social graphics, short-form video assets, animated creative, billboards, direct mailers, email graphics, presentation materials, campaign visuals, and other marketing assets. • Develop or support agency-level creative, including logos, brand identity materials, company stationery, branded collateral, packaging concepts, product design assets, signage, glossy magazine layouts, newsprint layouts, outdoor advertising, and promotional print products. • Interpret direction from clients, sales teams, customer support, and internal stakeholders, even when the brief is incomplete. • Turn limited input into finished creative that is clear, professional, on-brand, and aligned with the client’s business goal. • Use strong design judgment around typography, hierarchy, layout, color, imagery, composition, branding, messaging, and call-to-action placement. • Design with performance in mind, including audience behavior, message clarity, mobile-first layout, visual hooks, readability, and conversion-focused calls to action. • Create platform-ready social and digital creative for channels such as Facebook, Instagram, TikTok, YouTube, LinkedIn, display networks, email, and landing page environments. • Support motion, video, animation, and HTML5-style creative, including reels support, storyboards, video thumbnails, title cards, end cards, animated display ads, and short-form content assets. • Adapt creative across multiple formats, sizes, platforms, and media types while maintaining consistency and quality. • Create production-ready files that meet print, digital, prepress, vendor, platform, and brand requirements. • Apply print production knowledge across glossy publications, newsprint, direct mail, billboards, signage, packaging, and other printed materials. • Use AI-assisted tools to support creative ideation, image exploration, layout variation, production efficiency, versioning, and workflow improvement. • Review AI-assisted outputs carefully to ensure final work is accurate, original, brand-safe, legally appropriate, and professionally finished. • Collaborate with sales, customer support, creative leads, production teams, and external customers to clarify needs, resolve issues, and improve final creative output. • Communicate professionally and confidently with internal and external customers. • Present and explain creative decisions to internal teams, sales partners, and external clients when needed. • Manage multiple assignments in a fast-paced, deadline-driven environment. • Review creative for accuracy, quality, spelling, grammar, brand alignment, image quality, technical specs, and overall effectiveness. • Apply accessibility-minded design practices, including legibility, contrast, hierarchy, mobile readability, and inclusive digital design standards. • Stay current on design trends, digital advertising practices, social media formats, AI tools, video trends, print production standards, and evolving creative expectations. • Help raise the quality of work across the team by sharing knowledge, offering design guidance, and modeling strong creative judgment. • Contribute ideas that improve workflow, creative quality, scalability, and customer experience.

🎯 Requirements

• Portfolio required. Portfolio must show finished creative work across multiple media types. • Strong professional experience in graphic design, multimedia design, advertising, publishing, agency creative, in-house creative, or a related design environment. • Demonstrated ability to produce agency-level creative across print, digital, social, branding, and campaign-based work. • Experience creating logos, branded materials, corporate stationery, digital ads, print ads, direct mail, billboards, packaging, product-related creative, glossy publications, newsprint products, or similar deliverables. • Strong understanding of design fundamentals, including layout, typography, color, hierarchy, composition, branding, visual storytelling, and production accuracy. • Proven ability to create finished design work with minimal direction. • Experience designing for both print and digital platforms. • Working knowledge of social media creative, paid social formats, digital display, campaign assets, and platform-specific design requirements. • Understanding of mobile-first design, digital advertising, performance-minded creative, and audience engagement. • Exposure to video, motion graphics, animation, HTML5-style creative, or short-form content creation. • Working knowledge of AI-assisted creative tools and the ability to use them responsibly as part of a professional design workflow. • Ability to write effective prompts, refine AI-generated outputs, identify weak results, and avoid generic or low-quality AI-assisted creative. • Strong verbal and written communication skills. • Ability to interact with internal teams and external clients with professionalism, confidence, and ease. • Ability to explain design choices clearly to non-design stakeholders. • Strong customer service mindset with the ability to balance client needs, creative standards, and business goals. • Strong time management, organization, and prioritization skills. • Ability to balance speed, quality, creativity, and accuracy in a high-volume environment. • Ability to receive feedback, revise work efficiently, and maintain professionalism under pressure.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development