Band Events Sales Representative

Job not on LinkedIn

🕒 August 29

🇺🇸 United States – Remote

💵 $51k - $58k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 16%

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Logo of Varsity Brands

Varsity Brands

5001 - 10000 employees

⚽ Sports

🏭 Manufacturing

📚 Education

💰 Private equity on 2025-04

Sports • Manufacturing • Education

Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.

📋 Description

• Develop and execute a plan to achieve sales goals. • Recruit bands and grow band participation in special events, competitions, championships, and instructional opportunities. • Build and maintain key customer relationships and direct customers into appropriate band products and services. • Promote camps and events in coordination with marketing and sales support, including engaging customers on social media and using branded company social accounts. • Work with Apparel Reps and Cheer/Dance State Directors to grow participation at camps, clinics, and events. • Perform competitive market analysis and adapt strategic plans to local market conditions. • Track and report customer and sales initiative metrics. • Partner with the Manager, VPA Events to determine key Band Director conferences and meetings and ensure appropriate Varsity Spirit/Varsity Performing Arts presence. • Support development of educational curriculum. • Research new customers and update existing customer contact information in CRM. • Work standard business hours and remain available during evenings and weekends as needed. • Travel 15–20% within the territory for customer visits, conferences, events, and championships.

🎯 Requirements

• Minimum 3 years of sales experience. • Bachelor’s degree in business, marketing, education, or related field or equivalent work experience. • Experience in performing arts or the performing arts industry is required. • Business acumen and adaptability to take high-level direction and use judgement to find best products and services for customers. • Proactive planning to create and build plans that meet sales goals and strategic objectives. • High-level of professionalism and business acumen especially when dealing with large, sophisticated partners at schools and universities. • Time management and organization skills to independently balance and work on multiple tasks/projects concurrently. • Strong written and verbal communication skills. • Customer service orientation to build and retain strong business relationships. • Technical skills [Microsoft Office, Salesforce]. • Ability to travel regularly and to work evenings/weekends, as needed. • Strong knowledge of band programs is a necessity. • Ability to drive distances, lift luggage and materials, and set up booth displays at trade shows and events.

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment! • Performance based incentives

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