Senior Product Marketing Manager

🔥 2 hours ago

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Logo of vCluster

vCluster

51 - 200 employees

☁️ SaaS

🏢 Enterprise

💰 $24M Series A on 2024-05

SaaS • Enterprise

vCluster is a Kubernetes virtualization product (from loft-sh) that creates virtual Kubernetes clusters on top of existing Kubernetes infrastructure. It enables dedicated, multi-tenant or private-node clusters for use cases like internal platform standardization, hybrid Kubernetes deployments, sovereign or dedicated customer environments, AI cloud providers and distributed inference. vCluster is positioned as a tooling/product solution for enterprises operating Kubernetes at scale, offering managed features, releases and integrations for internal K8s platforms and cloud-native workflows.

📋 Description

• Messaging and positioning: Build clear, differentiated messaging for the vCluster product stack (vCluster, vMetal, vCluster Platform) in the cloud-native ecosystem, and align Product and Sales around one positioning framework. You will help tell the story of the operating system for AI factories. • Go-to-market launches: Own positioning, messaging, and launch execution end to end for new products and features, including products like vMetal that are early and still finding their sales motion. • Sales enablement that ships: Build the messaging, sales plays, and pitch decks the field actually uses, then coach sellers on how to run them. This is not a training-program role; you create the assets and the plays. • Content that proves the story: Produce and spec high-quality content across formats: blogs, guides, web copy, video, and social-ready assets, in partnership with design and brand. • Partner and ecosystem marketing: Work with AI Clouds and ecosystem partners (think NVIDIA-adjacent motions) to turn partnerships into pipeline-driving marketing. • Field insight loop: Get close to platform engineers, infrastructure owners, and the SE/TAM team to understand objections, friction, and competitive dynamics, and turn that into materials that move deals forward.

🎯 Requirements

• Messaging and positioning depth: You have built or refreshed a messaging framework for a technical product and can show the before and after. • GTM launch ownership: You have run launches yourself: the positioning, the bill of materials, the enablement, and the follow-through. • Sales enablement built by hand: You have created sales plays, pitch decks, and objection handling that sellers adopted, not just delivered training. • Cloud-native or infrastructure fluency: You have marketed products in the cloud infrastructure ecosystem (Kubernetes, monitoring, storage, networking, or a cloud provider). Deep Kubernetes expertise is a plus, not a requirement, but you must understand how the cloud-native stack fits together. • Build-phase experience: You have joined a company while the function was still being built and can describe what you stood up first and why. • A portfolio: High-quality samples of written work (long and short form), and ideally architecture diagrams, technical snippets, or video you drove. We ask for these in the application. • Bonus points for: AI infrastructure exposure: Experience marketing to or for AI Clouds or AI infrastructure companies. • Partner marketing: Running co-marketing with major ecosystem partners. • Customer-facing depth: Time spent in front of platform engineering or infrastructure buyers (SE-adjacent, TAM-adjacent, or heavy field exposure).

🏖️ Benefits

• Competitive Salary: We offer a competitive compensation package, including equity. • Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country). • Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day. • Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

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