Customer Marketing Manager – Advocacy, Advisory, Expansion

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Veryon

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1973

🚀 Aerospace

☁️ SaaS

🤝 B2B

Aerospace • SaaS • B2B

Veryon is a provider of intelligent aviation management software that helps aircraft owners, operators, MROs and OEMs increase aircraft uptime. Its cloud-based SaaS platform offers maintenance tracking, inventory and work order management, flight operations, technical publications distribution, defect analysis, reliability management and guided troubleshooting. Veryon integrates via REST APIs, leverages AI/ML for analytics and diagnostics, and emphasizes security and compliance (ISO 27001/9001) for business, commercial and helicopter aviation customers worldwide.

📋 Description

• Interview customers and turn their experiences into case studies, video stories, testimonials, and sales proof points • Write customer narratives and detailed content briefs for marketing assets • Build and scale customer advocacy programs, including reference programs, review campaigns, case studies, testimonials, video stories, and speaking opportunities • Drive customer participation on third-party review platforms such as G2 • Build a searchable customer reference library with Product Marketing and Sales • Measure and report advocacy program health • Own and evolve the Customer Advisory Board, including charter, cadence, roster, recruitment, retention, sessions, follow-up, and insight communication • Design and facilitate executive-level advisory sessions • Translate advisory feedback into product roadmap, messaging, and customer strategy improvements • Design and execute programs generating expansion pipeline across the installed customer base • Segment customers by product, segment, and lifecycle stage to prioritize expansion opportunities • Build and manage HubSpot lifecycle nurture campaigns, including segmentation, workflows, copy, and QA • Align campaigns with product adoption milestones and renewal timing • Partner with Customer Success and Sales on expansion programs and opportunities • Own messaging and campaigns for new products and features among existing customers • Track expansion pipeline and revenue sourced or influenced by customer marketing • Own customer marketing strategy for trade shows and industry events • Develop customer dinners, testimonial videos, roundtables, podcasts, and customer sessions • Shape customer-facing messaging, booth narratives, customer sessions, and post-event follow-up • Serve as the connective point between Customer Success, Sales, Product Marketing, and Demand Generation • Maintain shared customer segmentation and lifecycle frameworks • Feed customer insights into Demand Generation campaigns, sales enablement, and win/loss analysis • Define and own KPIs across advocacy, advisory, and expansion programs • Partner with Marketing Operations on dashboards for engagement, pipeline, and revenue impact • Report program performance and ROI to Demand Generation leadership and cross-functional stakeholders • Track advocacy, CAB, and expansion metrics

🎯 Requirements

• 5+ years of experience in B2B marketing, with meaningful experience in customer marketing, product marketing, content marketing, or demand generation • Demonstrated experience building or scaling a customer advocacy, customer reference, or customer marketing program • Exceptional written communication skills for turning customer interviews into compelling narratives and developing detailed content briefs • Hands-on marketing automation experience, including audience segmentation, campaign building, workflow development, and QA in HubSpot • Experience partnering with Customer Success, Account Management, and Sales around shared pipeline and customer growth goals • Strong understanding of marketing-sourced and marketing-influenced revenue • Strong cross-functional collaboration skills and ability to influence stakeholders without direct authority • Strong executive presence and facilitation skills with customer executives • Strong project management skills across concurrent programs, deadlines, dependencies, and stakeholders • Strong data fluency, including pulling, analyzing, and interpreting reports from Salesforce, HubSpot, and product usage data • Ability to work across relationship-driven customer advocacy and revenue-driven expansion programs • Preferred: background in Customer Success, Account Management, or Renewals before marketing • Preferred: customer review site strategy, particularly G2 and Capterra • Preferred: aviation, aerospace, technical B2B, or specialized-industry experience • Preferred: video or podcast production experience • Preferred: Customer Advisory Board experience with executive participants • Preferred: customer lifecycle programs for adoption, retention, upsell, and cross-sell • Preferred: customer data and analytics for expansion opportunities • Preferred: AI-enabled marketing and productivity tools • Preferred: B2B SaaS experience

🏖️ Benefits

• Program budget • Dedicated content team support • Direct access to customers and executives • Fully remote work arrangement