Senior Manager, Paid Media

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $193k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Viatris

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2020

🏥 Healthcare

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Healthcare • Pharmaceuticals • Healthcare Insurance

Viatris is a global healthcare company committed to improving access to high-quality medicines for patients worldwide. They offer a diverse range of products including brands and generics, and focus on various therapeutic areas that address both noncommunicable and infectious diseases. Viatris operates with a goal of providing reliable medication supply, ensuring that patients receive the treatments they need when and where they need them. The company is dedicated to healthcare empowerment, facilitating healthier living through various stages of life, supported by their global healthcare gateway. Their operations are grounded in a strong commitment to sustainability, corporate governance, and regulatory compliance across different geographies.

📋 Description

• Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance for integrated Digital Marketing strategies • Partner with Digital Marketing Strategy leads to represent brand objectives, priority audiences, customer journeys, and business needs in Paid Media plans • Set expectations with the Media AOR and hold the agency accountable for quality, performance, innovation, and delivery • Oversee Paid Media investments, including budget allocation, pacing, and portfolio-level efficiency • Establish and maintain Paid Media standards, benchmarks, and best practices across brands and campaigns • Evaluate emerging media channels, partners, capabilities, and approaches; advise Digital Marketing and Brand teams on opportunities • Partner with stakeholders to correlate media performance with business impacts and customer insights • Collaborate with Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure compliant media innovation • Build Paid Media capability within the Digital Marketing organization through education and cross-portfolio learning • Collaborate with Digital Marketing Strategy leads, agency partners, and cross-functional teams • Potentially supervise direct reports, evaluated on an individual basis

🎯 Requirements

• Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience; a combination of experience and/or education will be taken into consideration • Knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement • Knowledge of HCP and consumer media audiences • Knowledge of pharmaceutical advertising requirements • Knowledge of agency operations and cross-channel media integration • Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks • Ability to read and interpret complex business and/or technical documents • Ability to write comprehensive reports and detailed business correspondence • Ability to work with managers or directors and communicate ambiguous concepts • Ability to present to groups across the organization • Ability to perform computations such as percentages, ratios, and rates • Ability to solve problems with complex variables through non-standardized solutions requiring independent judgment and analysis • Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems • Proficiency in speaking, comprehending, reading and writing English is required • Periodic travel is required

🏖️ Benefits

• Competitive salaries • Benefits • Inclusive environment

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