Director of Sales and Marketing

Job not on LinkedIn

🕒 September 25, 2025

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Viridian Staffing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🤝 B2B

🎯 Recruiter

B2B • Recruitment • Cannabis

Viridian Staffing is the preeminent cannabis recruitment firm, specializing in providing staffing solutions, recruiting, and HR consulting to legal cannabis and hemp-related businesses across North America since 2013. With over a decade of experience, Viridian is dedicated to identifying and attracting top-tier talent in the cannabis industry, catering to various sectors including medical marijuana, recreational cannabis, CBD, and industrial hemp. The agency prides itself on its expertise in building effective cannabis workforces and offers a comprehensive suite of services including temp staffing and executive search solutions.

📋 Description

• Hybrid leadership position with approximately 70% focus on sales and 30% on marketing, overseeing a team of about 8. • Lead wholesale distribution efforts for cannabis CPG products and drive revenue growth. • Develop and implement targeted sales strategies to replace broad outreach efforts. • Strengthen CRM usage and reporting; introduce greater structure and accountability to the sales team. • Provide coaching, leadership, and clear direction to sales representatives and brand ambassadors. • Oversee monthly performance-based bonus initiatives. • Oversee marketing campaigns across SMS, digital advertising, email, and traditional media. • Direct creation of marketing assets, ensuring quality, consistency, and timeliness. • Manage retail merchandising strategies and collaborate with merchant team on promotional cycles. • Supervise the marketing design team focusing on strategic direction rather than hands-on design. • Use data analysis (Excel, Leaflink, Dutchie) to inform sales and marketing decisions and monitor industry trends. • Support new product line launch and facility expansion; align sales/marketing strategy with company growth.

🎯 Requirements

• 5+ years of progressive leadership experience in sales, marketing, or related roles. • Proven ability to manage cross-functional teams of 6+ employees. • Experience in cannabis or comparable CPG industries (e.g., beer, coffee); cannabis preferred but not required. • Strong analytical skills with proficiency in Excel. • Familiarity with Leaflink and/or Dutchie a plus. • CRM implementation and optimization experience. • Retail merchandising experience highly valuable. • AI tools familiarity is a plus but not required. • Proven leadership in sales and marketing and ability to oversee a team of about 8.