Facebook Ads, Marketing VA

Job not on LinkedIn

🕒 August 26

🇺🇸 United States – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 38%

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Logo of Virtual Colleague Philippines

Virtual Colleague Philippines

51 - 200 employees

Founded 2020

🤝 B2B

🎯 Recruiter

💼 Consulting

B2B • Recruitment • Consulting

Virtual Colleague Philippines is a Manila-based virtual assistant outsourcing company that connects businesses with trained remote Virtual Assistants, supported by BPO Team Leaders and Quality Analysts. They focus on creating work-from-home opportunities for skilled individuals while helping clients delegate routine tasks so they can concentrate on growing their businesses. Services include matching clients to appropriate virtual colleagues and providing ongoing support such as free monthly performance reviews to ensure quality and fit.

📋 Description

• Plan, build, launch, and manage Facebook and Instagram advertising campaigns • Set up campaign objectives, audiences, budgets, placements, and tracking • Monitor campaign performance and optimize for better results • Conduct A/B testing and implement data-driven improvements • Retarget website visitors and engaged audiences where appropriate • Recommend advertising strategies based on event goals • Identify suitable campaign types and targeting options • Suggest opportunities to improve lead generation and conversions • Advise on images, videos, and copy required for each campaign • Work with provided content and recommend improvements • Coordinate with Jyotsna to align creatives with brand and messaging • Provide regular campaign performance reports • Track reach, CTR, CPC, CPL, and conversions • Recommend ongoing optimizations • Generate qualified leads and increase registrations for virtual and in-person events • Manage advertising budgets efficiently and improve campaign performance and ROI

🎯 Requirements

• Proven experience managing successful Facebook and Instagram advertising campaigns • Strong understanding of lead generation and event marketing • Analytical and data-driven approach to campaign optimization • Excellent communication and project management skills • Proactive and able to work independently • Experience promoting webinars, workshops, coaching programs, or live events (bonus) • Familiarity with online course businesses (bonus) • Experience with CRM integrations and lead automation (bonus) • Experience with Meta Ads Manager, Facebook Business Suite, and Facebook Pixel / Meta Events • Canva familiarity (preferred) • Google Analytics familiarity (preferred)

🏖️ Benefits

• Potential to scale from part-time employment • Flexible remote work arrangement

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