Marketing Manager – IVF Genetic Testing

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Vitrolife Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

⚕️ Healthcare Insurance

🧬 Biotechnology

🔬 Science

Healthcare Insurance • Biotechnology • Science

Vitrolife Group is a global provider of medical devices and genetic testing solutions focused on reproductive health. With a commitment to innovation in reproductive health, Vitrolife delivers a premium portfolio of products and services covering the entire reproductive journey, primarily aimed at IVF clinics. Their offerings include consumables, advanced technologies, and a comprehensive genetic testing portfolio designed to support and improve treatment outcomes and help achieve the dream of having a healthy baby. They have also expanded their capabilities with the acquisition of eFertility to transform and digitalize the IVF clinic management process, emphasizing standardized and efficient workflows.

📋 Description

• Develop and execute regional marketing strategy for genetic testing and genomic services • Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks • Build annual marketing plans and track performance to drive demand and revenue growth • Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements • Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content • Translate complex genetic data into clear and meaningful customer value • Partner with sales to deliver training, tools, and competitive positioning • Develop resources such as ROI tools, workflow guides, and objection handling materials • Lead go to market strategy and execution for new assays, platform updates, and enhancements • Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors • Analyze usage data and reporting trends to refine strategy and messaging

🎯 Requirements

• Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment • Experience managing technical product lines and supporting product launches • Strong understanding of IVF workflows and genetic testing applications • Excellent communication, presentation, and strategic planning skills • Experience working with embryology or genetic testing key opinion leaders (preferred) • Familiarity with CRM systems such as Salesforce and marketing analytics tools (preferred) • Ability to translate scientific concepts into clear and compelling messaging.

🏖️ Benefits

• Paid Time Off and 10 Paid Holidays • 401(k) with Employer Match • Medical, Dental, Vision IVF Coverage to support family building needs • GAP Insurance • Basic Life and AD&D Coverage • Short- and Long-Term Disability • Optional AFLAC Supplemental Policies • Employee Assistance Program (EAP) • Flexible Spending & Health Savings Account