Senior Marketing Manager – IVF Consumables

🔥 3 hours ago

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Vitrolife Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Vitrolife Group is a global provider of medical devices and genetic testing solutions focused on reproductive health. With a commitment to innovation in reproductive health, Vitrolife delivers a premium portfolio of products and services covering the entire reproductive journey, primarily aimed at IVF clinics. Their offerings include consumables, advanced technologies, and a comprehensive genetic testing portfolio designed to support and improve treatment outcomes and help achieve the dream of having a healthy baby. They have also expanded their capabilities with the acquisition of eFertility to transform and digitalize the IVF clinic management process, emphasizing standardized and efficient workflows.

📋 Description

• Develop and execute regional marketing strategies for IVF consumables • Lead positioning, segmentation, value proposition development, and product lifecycle management • Support pricing strategy and margin performance • Identify market opportunities using customer insights and clinical trends • Develop campaigns, sales programs, content, and tools to drive awareness, conversion, and product utilization • Contribute to educational initiatives for embryologists and clinicians • Lead go-to-market strategy and execution for new consumable products • Develop sales tools, training materials, and launch content • Monitor post-launch performance and optimize adoption and positioning • Engage lab directors and embryologists to gather insights and validate market needs • Translate customer feedback into recommendations and inform product priorities with Research and Development • Partner with Regulatory, Clinical Affairs, and Quality teams to ensure marketing compliance • Collaborate with supply chain and operations on forecasting, inventory planning, and product availability • Align with digital marketing teams on content strategy, campaigns, and performance analytics

🎯 Requirements

• Bachelor’s degree in Marketing, Life Sciences, Business, or related field • Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics • Experience in IVF or assisted reproductive technologies preferred • Demonstrated success managing technical product portfolios and launching new products • Strong understanding of IVF laboratory workflows and consumable product applications • Proven ability to lead complex initiatives and influence cross-functional teams • Excellent communication, presentation, and strategic planning skills • Experience working with embryology key opinion leaders or clinical education teams preferred • Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools preferred • Ability to translate scientific concepts into clear and compelling commercial messaging • Must verify identity and eligibility to work in the United States • Successful background check required

🏖️ Benefits

• Paid Time Off • 10 Paid Holidays • 401(k) with Employer Match • Medical, Dental, Vision • IVF Coverage to support family building needs • GAP Insurance • Basic Life and AD&D Coverage • Short- and Long-Term Disability • Optional AFLAC Supplemental Policies • Employee Assistance Program (EAP) • Flexible Spending & Health Savings Account