Senior Marketing Manager – IVF Technologies

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Vitrolife Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

⚕️ Healthcare Insurance

🧬 Biotechnology

🔬 Science

Healthcare Insurance • Biotechnology • Science

Vitrolife Group is a global provider of medical devices and genetic testing solutions focused on reproductive health. With a commitment to innovation in reproductive health, Vitrolife delivers a premium portfolio of products and services covering the entire reproductive journey, primarily aimed at IVF clinics. Their offerings include consumables, advanced technologies, and a comprehensive genetic testing portfolio designed to support and improve treatment outcomes and help achieve the dream of having a healthy baby. They have also expanded their capabilities with the acquisition of eFertility to transform and digitalize the IVF clinic management process, emphasizing standardized and efficient workflows.

📋 Description

• Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. • Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. • Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. • Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. • Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. • Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. • Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. • Develop launch kits and commercial playbooks for new products and upgrades. • Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. • Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. • Lead product launch strategy and execution across multiple channels. • Monitor product performance, market share, pipeline growth, and competitive dynamics.

🎯 Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment. • 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems. • Strong communication, collaboration, and leadership skills. • Experience working with embryology key opinion leaders or clinical education teams (preferred). • Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms (preferred). • Ability to translate scientific or technical concepts into compelling commercial messaging (preferred).

🏖️ Benefits

• Paid Time Off and 10 Paid Holidays • 401(k) with Employer Match • Medical, Dental, Vision • IVF Coverage to support family building needs • GAP Insurance • Basic Life and AD&D Coverage • Short- and Long-Term Disability • Optional AFLAC Supplemental Policies • Employee Assistance Program (EAP) • Flexible Spending & Health Savings Account