Events Marketing Manager

🕒 October 2

🇨🇦 Canada – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Wagepoint

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

☁️ SaaS

👥 HR Tech

🤝 B2B

💰 $10M Corporate Round - Wagepoint on 2020-09

SaaS • HR Tech • B2B

Wagepoint is a Canadian payroll software company that provides cloud-based payroll and people-management tools for small businesses and the accountants/bookkeepers who support them. Its platform automates payroll calculations, tax remittances, year-end forms (T4/T4A, ROEs), direct deposit, and compliance with Canadian federal and provincial regulations, and offers employee self‑service via a mobile app. Wagepoint also offers integrations with accounting systems (QuickBooks Online, Xero, FreshBooks), partner programs for accounting professionals, and emphasizes security and human customer support.

📋 Description

• Own Wagepoint's annual event strategy and calendar across tradeshows, industry events, customer and partner events, proprietary experiences, and annual summits • Research and evaluate event opportunities based on audience, strategic fit, cost, reach, and potential business impact • Build event plans covering objectives, target audience, experience, promotion strategy, budget, timelines, and success measures • Lead end-to-end planning and execution of tradeshows and industry events • Own Wagefest strategy, programming, promotion, production, and post-event follow-up • Plan and execute three annual summits • Manage event budgets, vendors, venues, production partners, and suppliers • Own event timelines, registrations, travel, shipping, staffing, and logistics • Build repeatable event playbooks, checklists, processes, and templates • Establish success measures, track performance and ROI, and improve future event decisions • Execute Wagepoint's webinar strategy, including scheduling, speaker coordination, registration, promotion, platform setup, live production, and follow-up • Collaborate with Sales and external partners on target audiences, objectives, pre-booked meetings, and follow-up • Coordinate event assets with the broader marketing team • Partner with Marketing, SMB and Partner Sales teams on post-event plans • Report directly to the Growth Marketing Manager • Anticipate problems, close gaps, and ensure events are organized and ready

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 5+ years of experience in event marketing, field marketing, experiential marketing, or a related role • Experience owning events from strategy and planning through execution and post-event measurement • Experience with tradeshows, conferences, virtual events, and executive or customer experiences • Proven ability to build event plans and budgets and manage vendors, agencies, and production partners • Experience planning and running webinars, including platform setup, promotion, and live production • Strong project management skills • Strong attention to detail • Excellent communication and stakeholder management skills • Commercial mindset and understanding of event investment, growth, relationships, and brand • Strong ownership and accountability • Hands-on approach to managing and executing all aspects of events • Adaptability when priorities change • Ability to track event performance and ROI • Bonus: experience in B2B SaaS, fintech, payroll, accounting, bookkeeping, or another complex category • Bonus: experience marketing to SMBs, accountants, or bookkeepers • Bonus: experience owning large-scale virtual events or multi-day conferences • Bonus: experience with partner, customer, or executive events • Bonus: experience using event platforms, marketing automation, and CRM tools • Applicants must be able to work remotely from Canada

🏖️ Benefits

• Professional development opportunities • New experiences and career growth • Flexible, autonomous remote work • Virtual interviews • Inclusive hiring process and recruitment accommodations • Global team and workplace culture focused on mental wellness and inclusion

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