Field Marketing Manager

🔥 15 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🐊 Florida, Washington – Remote

🐊 Florida – Remote ☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WatchGuard Technologies

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🔒 Cybersecurity

🔐 Security

🏢 Enterprise

Cybersecurity • Security • Enterprise

WatchGuard Technologies is a cybersecurity company specializing in providing comprehensive security solutions for businesses and managed service providers (MSPs). Their offerings include network security products like firewalls and secure Wi-Fi, endpoint security with detection and response capabilities, and identity security featuring multi-factor authentication. WatchGuard's Unified Security Platform integrates these services to deliver efficient, scalable, and automated security management. The company focuses on simplifying cybersecurity with AI-driven technologies and threat intelligence, making it accessible and effective for a range of industries.

📋 Description

• Develop, execute, and optimize annual and quarterly marketing plans for assigned strategic partners across North America • Align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies • Build tailored integrated marketing plans involving digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events • Serve as the primary marketing point of contact for partner marketing contacts • Translate global campaigns, messaging, and content into partner-specific co-marketing initiatives • Coordinate campaign development and execution across paid, owned, earned, and partner-led channels • Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and enablement materials • Support partner recruitment, cross-sell, upsell, and customer acquisition objectives • Work with Channel Sales to identify marketing opportunities and maintain alignment on priorities and outcomes • Provide plans, timelines, performance updates, and recommendations to partners and internal stakeholders • Gather partner feedback and market insights to improve campaigns and go-to-market effectiveness • Manage marketing development funds and program budgets • Track spend, forecasts, engagement, demand, marketing-influenced pipeline, and revenue contribution • Define success metrics, optimize tactics, and share actionable performance insights • Maintain reporting in CRM, marketing automation, and partner marketing systems • Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media • Share best practices and partner insights across the field and partner marketing organization

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • 5+ years of experience in field marketing, channel marketing, partner marketing, or demand generation • Experience preferably within technology, cybersecurity, IT, or SaaS • Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results • Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation • Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities • Working knowledge of CRM, marketing automation, and analytics platforms • Excellent written, verbal, presentation, and relationship-management skills • Ability to translate performance data into clear recommendations • Highly organized, proactive, and comfortable working independently in a fast-paced, matrixed environment • Understanding of the MSP or channel ecosystem is preferred

🏖️ Benefits

• Equal employment opportunities for all qualified employees • Reasonable accommodations for qualified individuals with disabilities in job application procedures • Remote work options • Opportunities to work with a global team across offices worldwide