Audience Marketing Coordinator

Job not on LinkedIn

🔥 1 minute ago

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WATT Global Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

WATT Global Media is a company that has been an innovator in the agribusiness sector for 100 years, providing exceptional business content and solutions. The company specializes in B2B marketing solutions, educational events, research, print and online subscriptions, and consulting services. Its focus is on improving health and well-being for both humans and animals, particularly within the poultry, pig, animal feed, and pet food industries.

📋 Description

• Implement and execute audience marketing campaigns across multiple platforms • Create lifecycle marketing programs, including welcome, onboarding, re-engagement, retention, and cross-promotion campaigns • Analyze audience behavior data, website metrics, and product engagement to improve engagement and align with business goals • Monitor campaign and audience performance, identify trends and opportunities, and recommend improvements • Use testing and audience insights to improve marketing effectiveness • Manage day-to-day social media activities for WATT’s media brands, including posting, audience engagement, and community interaction • Monitor social media performance and recommend tactics to expand reach • Leverage marketing technology and artificial intelligence tools to identify growth and engagement opportunities, automate workflows, and enhance data quality • Generate and maintain audience lists for newsletters, marketing campaigns, and engagement efforts • Maintain audience data accuracy, integrity, and regulatory compliance through audits, preparation, formatting, governance, and privacy best practices • Ensure compliance with email send practices and data privacy regulations, including CAN-SPAM, CASL, and GDPR • Coordinate with third-party vendors for database, email system, and circulation system maintenance • Work individually and in teams across Marketing, Sales, Content, Product Growth, and Media Operations • May travel up to 10 percent

🎯 Requirements

• Bachelor’s degree or equivalent experience • 2+ years of experience • Hands-on experience executing digital marketing campaigns, including email and organic social media • B2B marketing or media/publishing experience is a plus • Experience with marketing technology and analytics platforms, including email marketing or marketing automation systems, CRM/CDP platforms, social media management tools, and web analytics • Experience using generative AI tools to support marketing activities • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint • Knowledge of digital marketing principles and practices, including audience acquisition, engagement, email marketing, social media, and campaign optimization • Ability to execute and evaluate digital marketing campaigns using audience and performance data • Foundational understanding of AI applications in marketing, including content generation, data analysis, and campaign optimization • Strong written and verbal communication skills • Strong critical thinking, organizational, time management, and collaboration skills • Ability to manage multiple priorities and work effectively across teams • Must operate office equipment, machines, and computer • May walk, bend, stoop, lift and carry up to 15 lbs • Work requires close vision

🏖️ Benefits

• Remote, Results Only Work Environment (ROWE) • May travel up to 10 percent • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions

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