Senior Marketing Manager – Strategic Partnerships

🕒 August 31

🏄 California – Remote

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⏰ Full Time

🟠 Senior

💰 Account Manager

🦅 H1B Visa Sponsor

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👻 Ghost score 10%

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Logo of Wealthfront

Wealthfront

201 - 500 employees

Founded 2011

💸 Finance

💳 Fintech

☁️ SaaS

💰 $69.7M Convertible Note on 2022-09

Finance • Fintech • SaaS

Wealthfront is a financial technology company specializing in automated investment services and financial planning tools. It offers a range of services including automated bond ladders, cash management with a competitive annual percentage yield, and comprehensive long-term investment strategies utilizing diversified index funds. Wealthfront's platform is recognized for its ease of use and efficient automation in managing savings, investments, and retirement funds. The company's offerings include FDIC-insured cash accounts, advisory services, tax-loss harvesting, and personalized investment portfolios. Wealthfront aims to help individuals grow their wealth through accessible, low-cost financial solutions tailored to individual risk preferences and financial goals.

📋 Description

• Define and execute a data-driven partnership roadmap aligned with growth targets and business objectives across affiliates, creators, and emerging partnership models • Source and evaluate prospective partners, creators, affiliate platforms, and media publishers • Size new opportunities, evaluate partnership economics and acquisition potential, and develop recommendations • Lead contract negotiations and establish payout models • Build partner onboarding workflows, briefing documents, creative guidelines, and compliance standards • Cultivate long-term relationships with top-performing partners • Collaborate with Creative, Legal, Product Marketing, Comms, and Paid Marketing teams • Establish measurement frameworks and analyze campaign metrics • Scale successful channels, sunset underperforming deals, socialize learnings, and drive end-to-end execution • Contribute to the marketing organization’s skills and culture • Report directly to the Director of Paid Marketing

🎯 Requirements

• Bachelor's degree or higher • 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment • Demonstrated success scaling programs • 4+ years of experience managing partnerships or affiliates • 2+ years of hands-on experience ideally • Strong expertise in full-funnel marketing measurement • Experience structuring partnership economics, developing business cases, and negotiating commercial agreements • Proven examples of translating data into actionable insights and strategic recommendations • Personal finance knowledge/experience is a bonus, but not required • Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required

🏖️ Benefits

• Equal opportunity employer • Diversity-valuing workplace

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