Digital Marketing Manager

🔥 6 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $109.2k - $144.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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WelbeHealth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

⚕️ Healthcare Insurance

💰 $30M Series C on 2020-02

Healthcare Insurance

WelbeHealth is a healthcare organization that provides comprehensive medical care and personalized support to help seniors age well at home and in their communities. They offer a Program of All-Inclusive Care for the Elderly (PACE) which includes services such as medical care and coordination, dental, vision and hearing services, in-home care, prescription deliveries, transportation, physical therapy, meals, social activities, and more, often at no cost to eligible seniors. WelbeHealth's dedicated team prioritizes the needs of seniors by offering a coordinated approach to healthcare, ensuring access to highly skilled professionals across various areas of healthcare, and emphasizing patient-centered care. Their goal is to improve the quality of life for seniors by enabling them to live independently with robust support from a multidisciplinary team.

📋 Description

• Owns end-to-end campaign execution with real budget accountability – working hands-on in platforms daily, directly managing six-figure monthly spend, optimizing performance in real time, and driving measurable growth in participant enrollment • Blends performance marketing with innovation in a highly regulated space – testing new channels, leveraging AI tools, and continuously optimizing across the full funnel • Plan, build, and manage SEM/PPC campaigns through Google Search and Bing, as well as manage connected TV (CTV) campaigns and report on metrics in a clear and concise manner • Adopt and integrate AI tools across the marketing function - prompt engineering, AI-powered analytics, automated workflows, and LLM-assisted content and copy production - to compress execution timelines, scale output, and maintain a measurable edge over competitors • Drive upper and lower funnel results through social media advertising, demonstrating the ability to target seniors with relevant, captivating creative that inspires action • Manage omnichannel campaign spend, ensuring that campaigns stay within budget and exceed CAC goals, as well as build reports to measure campaign effectiveness and inform optimizations • Support website development and spearhead a landing page testing plan to support demand generation, as well as develop an SEO strategy and execute on-site and off-site adjustments to improve search engine ranking positions • Evaluate all of WelbeHealth’s current customer acquisition paths and identify areas for improvement and growth, quickly capitalizing on low hanging fruit • Work with our email/marketing automation tool, building and maintaining nurture streams to prospective participants to progressively engage them on WelbeHealth’s value proposition

🎯 Requirements

• Bachelor’s degree or higher preferred • Must be willing to travel up to 15% of the time to WelbeHealth centers and offsite meetings • Minimum of three (3) years of experience in digital marketing; experience working in healthcare or other highly regulated environments is highly desired • Minimum of two (2) years of experience building AI automations with impactful examples of AI-based builds that help streamline demand generation efforts • Deep experience with Google Ad Words, Google Analytics, and Microsoft Ad Center; Google Paid search certification is a strong plus • Knowledge of Meta advertising best practices, and experience directly managing paid social ads • Experience directly managing at least $100K/month in paid media spend, with a demonstrated track record of hitting monthly budgets while achieving upper and lower funnel goals • Hubspot or similar enterprise marketing automation platform experience strongly preferred; familiarity with SFDC CRM and building Salesforce reports to tie campaign tactics to ROI

🏖️ Benefits

• Medical insurance coverage (Medical, Dental, Vision) • Work/life balance - We mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days • 401K savings + match • Comprehensive compensation package including base pay and bonus • And additional benefits!